Urban Decay is a brand that feels like it went all-in on Naked, so their identity is quite different now than what it used to be (and sometimes, the way they name products or position themselves today is at odds with that). I think their quality is inconsistent, especially with eyeshadows. I used to want to collab with UD because they had a great eyeshadow formula, but on that dream list of brands to work with… they’re not there any more–I think that says a lot about how inconsistent they’ve become. They also release the same type of shades over and over again in a way that sometimes feels like new name, same shade, which is unusual (like it’s one thing to release neutral palette after neutral palette, but you can usually spot the differences, even if minor!).