Urban Decay Sin Eyeshadow Primer Potion ($17.00) is a to-be-launched product for the brand this spring.  From what the Urban Decay makeup artist could tell me, it would be out in February. My nearest Urban Decay counter was actually having an event on the 14th for the new launches.  Sin is very much like the original and beloved UDPP in its texture and formula, but the way it appears is different.  Sin is a shimmery champagne base rather than the translucent, matte base of the original UDPP.

I do feel like Sin grabs color better, especially when they’re shimmery shades.  I tend to use more shimmer shadows than matte ones, so Sin may work better for me than the original UDPP.  Even when I do use mattes, I often mix them with shimmer-based shadows, so Sin would still work well in that instance.  What is also nice about this base is its visibility, which allows you to wear it on its lonesome for a quick wash of shimmer.  Hey, in a pinch, you could even use a little bit as a highlighter (brow or face), because you can sheer it out and make it look less intense if necessary.

I definitely recommend checking this product out when it officially launches!  Urban Decay picked the right way to follow-up UDPP by choosing Sin, such a complementary shade for most skintones.

See a swatch of the new UDPP in Sin!