Urban Decay Rapture Afterglow 8-Hour Blush ($26.00 for 0.23 oz.) is described as a “deep mauve with a hint of shimmer.” It’s a softened, medium-dark plummy purple with cooler undertones with a warmer, golden shimmer-sheen. The shimmer is very fine so that it creates more of a sheen on the skin than visible shimmer. MAC Animal Instincts (LE, $21.00) is warmer, browner. MAC Lavish Living (LE, $27.00) is more shimmery. theBalm Cabana Boy (P, $21.00) is brighter. NARS Outlaw (P, $30.00) is warmer, redder. NARS Oasis (P, $30.00) is warmer, less purple. MAC Plum Foolery (P, $21.00) is pinker. bareMinerals The Indecent Proposal (P, $22.00) is slightly warmer. NARS Sin (P, $30.00) is darker, richer. See comparison swatches / compare dupes side-by-side.

The upcoming Afterglow blushes are supposed to have sheer, buildable coverage with a “soft, creamy texture” that is “extremely blendable.” I can see this one becoming a popular shade, as it seems like a shade that will be very wearable on cool and warm-toned skin tones. The coverage is buildable from semi-sheer to mostly opaque, with the overall color having a muted quality to it, so it is hard to overdo. I don’t know that the color is rich enough to show up as well on deeper skin tones, but it may be worth a look (I lean towards steering you to check out NARS Sin (P, $30.00), as it starts off more pigmented and is richer overall, making it a better pick for deeper skin tones). It has a very silky, finely-milled texture that sits well on the skin without looking powdery, and it blends and diffuses without a lot of effort. The powder has a thinness to it, which gave me pause when I was swatching, but it seems to shine in practice (when you actually apply it and start blending it out). The shimmer in this gives it an exceptionally satiny, lightly luminous effect that is great if you like the idea of shimmer but don’t want to see it. The color wore well for eight and a half hours on me before fading slightly.

Urban Decay Rapture Afterglow 8-Hour Blush

Urban Decay Rapture Afterglow 8-Hour Blush

Urban Decay Rapture Afterglow 8-Hour Blush

Urban Decay Rapture Afterglow 8-Hour Blush

Urban Decay Rapture Afterglow 8-Hour Blush

Urban Decay Rapture Afterglow 8-Hour Blush

Urban Decay Rapture Afterglow 8-Hour Blush