Vice 2 Eyeshadow Palette ($59.00) (Limited Edition)

Judging by the all-too-frequent requests on our Facebook page to “bring back Vice!,” we’re not the only ones with an insatiable shadow addiction. For fans that missed out the first time (and beauty junkies jonesing for their next fix), Urban Decay launches Vice 2—a luxe, sophisticated palette loaded with 20 ALL-NEW (and unbelievably gorgeous) Eyeshadow shades. Experiment with insanely cool brights, not-your-average neutrals, and sexy hits of smoke, all in our decadent, revamped formula. But here’s the part we can’t stress enough: YES, it’s limited edition and it WILL sell out. (And trust us, you don’t want to know about the extreme measures you’d have to resort to in order to land one when that happens.)

• Smokeout Dark taupey-black satin
• Lovesick Black matte with iridescent micro-glitter
• Shellshock Bright metallic silver
• Coax Medium metallic pink with golden iridescent micro-sparkle
• X-Rated Baby pink satin
• Prank Deep navy matte with turquoise floating pearl
• Madness Bright metallic blue shimmer with blue micro-glitter
• Strike Antique gold shimmer with silver micro-glitter
• Stash Deep olive green shimmer with iridescent micro-sparkle
• Poison Charcoal satin with iridescent micro-sparkle
• Radar Metallic brown shimmer with iridescent micro-glitter
• Damaged Bright metallic emerald shimmer
• Voodoo Metallic purple shimmer with iridescent purple micro-glitter
• Betrayal Bright purple satin with blue shift
• Derailed Medium metallic taupey-brown shimmer
• Dope Warm champagne satin
• Toxic Metallic copper-pink shimmer with tonal micro-glitter
• Habit Light nude matte
• Ambush Metallic brown satin
• Rewind Medium brown matte

Ocho Loco 2 24/7 Glide-On Eye Pencil Set ($59.00) (Limited Edition)

When our Ocho Loco Eye Pencil Set launched last year, we knew it would be popular—but we had no idea just how popular. The frenzy was so out of control that we’re still getting a ton of requests for it (nearly a year later!). With that kind of demand, we’d be crazy not to do a follow-up. Urban Decay launches Ocho Loco 2. This LIMITED-edition set features a dark, edgy rainbow of eight FULL-SIZE 24/7 Glide-On Eye Pencils—including FIVE EXCLUSIVE new shades.

• Roach Deep copper brown shimmer
• Twice Baked Rich brown satin with gold micro-sparkle (New & Exclusive)
• Crave Deepest, darkest brown-black matte (New & Exclusive)
• Perversion Blackest black matte
• Deep End Bright metallic peacock shimmer
• Mars Bright metallic green shimmer (New & Exclusive)
• Ultraviolet Bright blue-violet shimmer (New & Exclusive)
• Tornado Dark eggplant pearl (New & Exclusive)

Black Market 24/7 Glide-On Eye Pencil Set ($36.00) (Limited Edition)

Like the most addictive of illicit substances, our 24/7 Glide-On Eye Pencil sets have been known to provoke some pretty insane behavior in fans eager for more of our creamy, forever-lasting liner. (Remember Ocho Loco? Of course you do. Enough said.) Urban Decay launches Black Market 24/7 Glide-On Eye Pencil Set. The perfect travel-size stash, this LIMITED-edition set includes six darkly gorgeous hues of our award-winning liner—including FIVE EXCLUSIVE new shades.

• West Dark brown pearl (New & Exclusive)
• Desperation Deep taupe-gray matte
• Black Market Charcoal black satin (New & Exclusive)
• Riot Smoky gray matte with violet and fuchsia micro-sparkle (New & Exclusive)
• Apathy Metallic olive green shimmer (New & Exclusive)
• Ink Deep navy blue satin (New & Exclusive)

Anarchy Face Case ($44.00) (Limited Edition) (Sephora Exclusive)

Urban Decay launches Anarchy Face Case and Shattered Face Case—all-in-one palettes for the most discriminating beauty junkies. Each LIMITED-edition Face Case includes colors for your eyes, lips and cheeks (many of them NEW and EXCLUSIVE), giving you all the essentials for a range of looks. Perfect for quick getaways, rushed mornings and last-minute invites to stay the night, these travel-size palettes fit stealthily into your bag—making it easy to create a hot look no matter where you are.

• Redemption Deep gunmetal satin (New & Exclusive)
• Fray Warm mauve matte (New & Exclusive)
• Vaporize Deep metallic gray-taupe shimmer (New & Exclusive)
• Provocateur Light metallic mauve shimmer with multidimensional micro-glitter
• Revolt Bright metallic silver shimmer with silver micro-glitter (New & Exclusive)
• Fetish Mauve-pink
• Quickie Bright pink
• Craze Pale gold shimmer (New & Exclusive)
• Scandal Bright metallic raspberry shimmer
• Perversion Blackest black matte

Shattered Face Case ($44.00) (Limited Edition)

• Nameless Medium gray-brown satin (New & Exclusive)
• Remix Rich purple shimmer with tonal micro-glitter (New & Exclusive)
• Shakedown Rich brown-gunmetal satin (New & Exclusive)
• Minor Sin Champagne-pink satin (New & Exclusive)
• Bleach Yellow-beige matte (New & Exclusive)
• Overexposed Dusty rose (New & Exclusive)
• Temper Soft baby pink (New & Exclusive)
• Glint Soft pink-champagne shimmer (New & Exclusive)
• Lovechild Cool pink cream
• Zero Zealous black cream

Naked Illuminated Shimmering Powder ($29.00) (New, Exclusive to ULTA and urbandecay.com)

Ever wanted to get that gorgeous Naked flush all over (even when you haven’t actually done the deed)? Urban Decay launches Naked Illuminated Shimmering Powder for Face and Body. This soft, glowing beige powder contains a sophisticated, micro-fine shimmer worthy of the Naked name. You really have to see it to appreciate how insanely beautiful it is. Simply dust on Naked Illuminated Shimmering Powder wherever you want to create an instant Naked glow. This smooth, silky powder contains light-reflecting particles that create a luminous, radiant look. Like the perfect quickie, it gives you a sexy, just-finished flush that will have people asking what (or whom) you’ve been doing.

• Naked Soft, glowing beige powder

Heavy Metal Glitter Eyeliner ($19.00) (Relaunched)

Like a gateway drug to hardcore sparkle, Heavy Metal Glitter Eyeliner provides a heavy dose of glam-rock—minus the frequent stints in rehab. But lest these glittery liners fade away into obscurity like far too many once-hot rock stars (Axl Rose, anyone?), we decided it was time to give them a makeover. Urban Decay relaunches Heavy Metal Glitter Eyeliner. It’s the same fan-favorite formula as before, just with a hot new look and two new shades. This water-based, buildable liner contains super-fine glitter in a clear base that dries down quickly and REALLY stays put (for long wear without any fallout). Wear Heavy Metal alone, apply it over our Eyeshadow or layer two shades together for a more intense glam-rock effect.

• Midnight Cowboy Beige glitter
• Glamrock Silver glitter
• Distortion Iridescent glitter
• ACDC Bright purple glitter
• Spandex Deep blue-black with iridescent glitter
• Amp Light blue with iridescent glitter (new)
• Junkshow Bright pink with iridescent glitter (new)

Availability: September 10th @ urbandecay.com; late September/early October at Sephora, ULTA and select Macy’s stores. Or, online at sephora.com, ulta.com, macys.com, beauty.com.

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