ULTA kicks off its Platinum Appreciation Day on August 21st, 2017 (likely beginning at 12AM CT!) where Platinum members can get 10X points on featured products/brands (see full list here, I’ve highlighted some key ones below) and 5X on everything else during the day.

10X Points | Brands

Platinum members will get 10X points on purchases made from any products from the following brands (see full list here):

• BH Cosmetics
• Drybar
• Essie
• Estee Lauder
• First Aid Beauty
• Julep
• Lancome
• Lipstick Queen
• NARS
• philosophy
• Ofra
• The Body Shop
• Velour Lashes

10X Points | Product Ranges

Platinum members will get 10X points on purchases made from specific categories from certain brands (see full list here).

• bareMinerals Foundation
• Becca Shimmering Skin Perfector Collection
• Benefit Brow Collection
• BUXOM Lip
• Clinique Skincare & Foundation
• IT Brushes for Ulta (Singles)
• LORAC Palettes & Sets
• Maybelline Lip & Eye Products
• Mario Badescu Acne Collection
• NYX Lip Products
• Real Techniques Brush Sets
• Smashbox Primers
• Too Faced Lip Products
• Urban Decay Naked Palettes