Ulta Diamond & Platinum Appreciation Day is live! Now through September 21st, 11:59PM CT, Diamond and Platinum members can get 10X points when making select purchases (see below) and 5X points on everything else.

Also, if you, like me, did not see the offer to activate in your profile on web, you might want to check the mobile app. I was able to activate it that way! Make sure to check the points value showing in your cart before placing an order — the promo is started, but if you place an order before the extra points show, you may have to call customer service later to adjust.

10X Points | Brands

Get 10X points on all purchases made from the following brands:

• Ardell
• beautyblender
• Becca
• Boscia
• bumble and bumble
• CeraVe
• Clarins
• Clinique
• Coola
• CoverGirl
• Dermalogica
• Dermablend
• Drybar
• Elemis
• Estee Lauder
• Exuviance
• Glamglow
• First Aid Beauty
• IT Cosmetics
• Joico
• Kate Somerville
• Kiehl’s
• La Roche-Posay
• Living Proof
• Maybelline
• Milani
• Murad
• NARS
• Neutrogena
• No7
• Origins
• Peach & Lily
• Perricone MD
• philosophy
• pur
• Pureology
• Smashbox
• Sunday Riley
• Tarte
• Tom Ford
• TonyMoly
• Wet ‘n’ Wild
• YSL
• Zoeva

10X Points | Select Categories

• Benefit Cosmetics: Brows
• Buxom: Lip
• elf: Brushes
• L’Oreal: Makeup
• Lancome: Makeup & Skincare
• Laura Mercier: Tinted Moisturizer & Caviar Sticks
• MAC: Primers & Skincare
• NYX: Setting Sprays
• Revlon: Makeup
• Too Faced: Mascaras & Born This Way Complexion Products
• Urban Decay: Stay Naked Liquid Foundation

Ulta Diamond & Platinum Appreciation Day: 10X Points (Select Products) / 5X Points Everything Else

Ulta Diamond & Platinum Appreciation Day: 10X Points (Select Products) / 5X Points Everything Else