There are forty-four shades of eyeshadows available in pan-form from theBalm, which launched at the beginning of this year. They can be purchased at their San Francisco store or by calling 415-817-1800. Each eyeshadow pan is available for $6.50 and comes in a cardboard sleeve. The 9-pan palette is $8.00, while the 16-pan palette is $10. If you fill either the 9- or 16-pan palette up at the time of purchase, they will run you $44.00 (normally, $66.50) and $64.00 (normally, $114.00) respectively. Each palette is made out of thick cardboard–same as theBalm’s eyeshadow palettes have been in the past–and come with full-sized mirrors on the top flap. For more information about sizes, the palettes, and a general overview of the custom palette/eyeshadow pan system, please read this post. You can view swatches of all of them in the Swatch Gallery here or view photos and swatches on theBalm’s Eyeshadow Single product page. .

#1 is a warm-toned, dark brown with gold micro-glitter and copper sparkle over a satin-matte finish. It had really good color payoff, and the texture was fairly soft and smooth, but you could feel some of the sparkle separate from the base color, so there was fall out during application. I noticed some minor fall out during wear, but only some of the sparkle translates onto the lid so there’s less that falls out over time. The color lasted for eight hours before gradually fading. Makeup Geek Bada-Bing (P, $5.99) is grayer. Chanel Seduction #4 (LE) is less sparkly, more frosted. MAC Constructivist (P, $18.50) is darker, cream product. NARS Surabaya #2 (P, $24.00) is lighter, warmer. NARS Mekong (P, $24.00) is darker, cooler-toned. MAC Carbonized (LE, $15.00) is darker. bareMinerals Pumped (LE) is warmer. See comparison swatches. This seemed really close to Silly, but #1 had a better texture and more pigmentation.

#2 is a silver-sparkled, cool-toned pinky-purple. The texture was dry, powdery, and almost gritty–I could really feel the powder and sparkle in it. It had semi-sheer color payoff, and it was difficult to apply. It’s a shade that really has to have a sticky, almost white-tinged base to work in any usable capacity. What color I managed to get onto the lid lasted for six hours before I saw noticeable fading. Laura Mercier African Violet (P, $23.00) is cooler-toned with a golden sheen. MAC Swelter (LE, $15.00) is cooler-toned, more muted. Buxom Schnauzer (P, $18.00) is a cream product. Inglot #445 (P, $6.00) is cooler-toned, frosted. See comparison swatches.

#3 is a muted, dark green with cool undertones and a fine, emerald green micro-shimmer and satin finish. It had good color payoff, and the texture was soft and fairly smooth. It wore well for eight hours before showing signs of fading. Tarina Tarantino Very Wicked (LE) is more frosted. Makeup Geek Envy (P, $5.99) is very similar. Urban Decay Damaged (LE, $18.00) is brighter. Make Up For Ever #80 (P, $20.00) is brighter. See comparison swatches.

#4 is a softened, pink-tinged peach with a frosted finish and warm undertones. It had excellent color payoff, and the texture was soft and smooth without being powdery. This shade lasted for eight hours before it started to fade. This seemed really similar to theBalm Stubborn, though it appeared slightly lighter in the pan but the swatches were nearly identical. Kat Von D Precious (LE) is similar. LORAC Champagne (P) is lighter. MAC A Natural Flirt (LE, $19.50) is warmer.Le Metier de Beaute Nouvelle (LE, $30.00) is pinker. See comparison swatches.

#5 is a deep, dark, muted cool-toned purple with a satin finish. It had fantastic pigmentation, and the texture was very soft and finely-milled but slightly powdery. The color wore well for eight and a half hours when I tested it. theBalm The Stroke (P, $16.00) is very similar, if not identical, but the color payoff was weaker. MAC Double Feature #8 #2 (LE, $15.00) is darker. See comparison swatches.

#6 is a muted, coppery brown with warm, orange undertones and a pearly finish. It had excellent pigmentation, and the texture was soft, buttery, and smooth. The color lasted for just over eight hours when I wore it. Kat Von D Dog Roses (LE) is brighter. Too Faced Jingle All the Way Eyeshadow #3 (LE, $16.00) is more frosted. Anastasia Rum Cake (LE) is slightly more frosted. NARS Isolde #2 (P, $24.00) is darker. See comparison swatches.

See more photos & swatches!

theBalm Eyeshadow Pans

theBalm Eyeshadow Pans

theBalm Eyeshadow Pans

theBalm Eyeshadow Pans

theBalm Eyeshadow Pans — #1-16

theBalm Eyeshadow Pans — #1-16

theBalm #1 Eyeshadow

theBalm #1 Eyeshadow

theBalm #1 Eyeshadow

theBalm #2 Eyeshadow

theBalm #2 Eyeshadow

theBalm #2 Eyeshadow

theBalm #3 Eyeshadow

theBalm #3 Eyeshadow

theBalm #3 Eyeshadow

theBalm #4 Eyeshadow

theBalm #4 Eyeshadow

theBalm #4 Eyeshadow

theBalm #5 Eyeshadow

theBalm #5 Eyeshadow

theBalm #5 Eyeshadow

theBalm #6 Eyeshadow

theBalm #6 Eyeshadow

theBalm #6 Eyeshadow

theBalm Eyeshadows: #12 (inner lid), #16 (middle of lid), #3 (outer lid), #18 (crease)

theBalm Eyeshadows: #12 (inner lid), #16 (middle of lid), #3 (outer lid), #18 (crease)

theBalm Eyeshadows: #40 (inner lid), #42 (middle of lid), #28 (outer lid), #38 (crease)

theBalm Eyeshadows: #40 (inner lid), #42 (middle of lid), #28 (outer lid), #38 (crease)

theBalm Eyeshadows: #7 (inner lid), #4 (middle of lid), #2 (outer lid), #15 (crease)

theBalm Eyeshadows: #7 (inner lid), #4 (middle of lid), #2 (outer lid), #15 (crease)

theBalm Eyeshadows: #21 (inner lid), #6 (middle of lid), #13 (outer lid), #1 (crease), #24 (brow bone)

theBalm Eyeshadows: #21 (inner lid), #6 (middle of lid), #13 (outer lid), #1 (crease), #24 (brow bone)

theBalm Eyeshadows: #11 (inner lid), #23 (middle of lid), #5 (outer lid), #9 (crease)

theBalm Eyeshadows: #11 (inner lid), #23 (middle of lid), #5 (outer lid), #9 (crease)