Tarte Seduce Amazonian Clay Blush ($26.00 for 0.20 oz.) is muted, medium rosy plum with warmer undertones and a semi-matte finish. MAC Animal Instincts (LE, $24.00) is more shimmery (90% similar). LORAC Cinematic (P, $23.00) is darker, cooler (85% similar). Makeup Geek Puppy Love (P, $10.00) is darker, cooler (90% similar). Surratt Beauty La Vie En Rose (P, $32.00) is lighter, brighter, warmer (90% similar). Becca Wisteria (LE, $32.00) is lighter, brighter, cooler (85% similar). KIKO 105 Dark Rose (P, $12.00) is more shimmery, darker (85% similar). MAC Blush Please (LE, $30.00) is more shimmery, lighter (85% similar). bareMinerals The Close Call (PiP, $22.00) is warmer (85% similar). Hourglass Mood Flush (P, $40.00) is more shimmery, lighter, brighter (85% similar). MAC Mocha (P, $24.00) is cooler (85% similar). Estee Lauder Alluring Rose (P, $34.00) is darker, cooler (90% similar). MAC Blushbaby (P, $24.00) is lighter, cooler (90% similar). MAC Corol #2 (LE, $24.00) is more shimmery, warmer (85% similar). Tarte Unearthed (LE, $29.00) is darker (85% similar). MAC Buddy (Matte) (LE, $24.00) is darker, brighter, warmer (85% similar). Tom Ford Beauty Plum Ombre (LE, $55.00) is lighter (90% similar). Tarte Exposed (P, $29.00) is lighter, cooler (90% similar). Laura Geller Roseberry (P, $28.00) is more shimmery, darker, brighter (80% similar). See comparison swatches / view dupes side-by-side.

The Amazonian Clay Blush formula is supposed to have 12-hour wear along with a “supremely soft” texture. It had medium, buildable coverage (up to mostly opaque with two to three layers) paired with a very smooth, soft, lightly dusty consistency that was very easy to work with on the skin as the blush blended out beautifully. As I blended out the powder, it developed a very subtle natural sheen–not enough to make it a satin but just enough to keep it from appearing flat or dry on the skin. I wish I experienced better wear with the formula, because 12-hours is certainly a dream, but it did last for nine hours, which is better than most powder blushes for me. As long as that’s not a deal-breaker, this one could be worth checking out.

See more photos & swatches!

Tarte Seduce Amazonian Clay Blush

Tarte Seduce Amazonian Clay Blush

Tarte Seduce Amazonian Clay Blush

Tarte Seduce Amazonian Clay Blush

Tarte Seduce Amazonian Clay Blush

Tarte Seduce Amazonian Clay Blush