Make Believe In Yourself

Tarte Make Believe In Yourself Eye & Cheek Palette ($40.00 for 0.485 oz.) includes ten eyeshadows and one highlighter. housed in a circular compact with a large mirror inside. The formula is supposed to have a “silky-soft” texture and a “long-lasting finish without any fallout or chalkiness.” Across the board, the formula featured a denser powder texture, where there was no excess product kicked up in the pan and often using a patting/pushing motion with brushes was better than gently sweeping for picking up product onto a brush. There were a few that I think would work best with flat, synthetic brushes rather than anything fluffy (like Wings and Marvel).

The majority of the eyeshadows were very pigmented, frosted and metallic in finish, and blendable on the eye, though a couple ran sheerer or seemed chunkier in texture, so they required a little more finessing. The lone matte eyeshadow seemed out of place, both with respect to the tone of it (pinker) as well as the fact that it’s not going to work across all skin tones. Since the whole palette is so shimmery, I think that the one matte eyeshadow should have just been one more shimmer, as I expect anyone who would have wanted a matte eyeshadow to need to reach for more mattes than just the one presently included. The highlighter was intense but might emphasize one’s natural skin texture at medium or great coverage levels. The palette’s powders had a subtle, vanilla scent.

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Believe

Believe is a bright, pale white with a cooler base undertone and warmer, golden shimmer and sparkle that shifted from almost a dirty, grayish white gold to a warmer, pinky-gold white. The finish was more metallic with some sparkle, so for those who prefer a more intense highlight, I think this will work well. The texture was a bit denser than most highlighter formulas, so I’d use a denser brush and pat the surface rather than using a sweeping motion. It blended out well, was very pigmented, and lasted for eight hours on me.

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• NYX Liquid Prism (P, $6.99) is less shimmery (95% similar).
• Coloured Raine Luxurious Bling (P, $25.00) is less shimmery (95% similar).
• NYX Moon Glow (P, $6.99) is less shimmery (95% similar).
• Fenty Beauty Holo at Me (LE, $38.00) is less shimmery, darker, less pigmented (90% similar).
• Giorgio Armani Pink Light (P, $45.00) is less shimmery, cooler (90% similar).
• Make Up For Ever 3 Frozen Orange (P, $21.00) is less shimmery (90% similar).
• bareMinerals Whimsy (P, $29.00) is more muted (90% similar).
• Natasha Denona Bronze (PiP, ) is less shimmery, warmer (90% similar).
• Dior Rose (LE, ) is less shimmery, warmer (90% similar).
• Anastasia Eclipse (PiP, ) is warmer (90% similar).

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Ingredients

Mica, talc, ethylhexyl palmitate, zinc stearate, calcium aluminum borosilicate, boron nitride, silica, caprylic/capric triglyceride, caprylyl glycol, hexylene glycol, kaolin, phenoxyethanol, sodium dehydroacetate, tin oxide, vanilla planifolia fruit extract, vanillin, titanium dioxide (CI 77891).

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

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A Blue & Purple Eye with Tarte Make Believe In Yourself

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Myth

Myth is a muted, medium rosy brown with neutral-to-warm undertones and a matte finish. It had medium, buildable color coverage paired with a soft, finely-milled texture that was soft enough that it was a bit powdery and prone to sheering out on the skin. The color started to fade after seven hours of wear on me.

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• Tarte View from the Taupe (LE, ) is warmer (95% similar).
• Giorgio Armani Nude Smoke (24) (DC, $39.00) is darker (95% similar).
• bareMinerals Come True (LE, ) is warmer (90% similar).
• MAC Cake & Biscuits (LE, $17.00) is darker, warmer (90% similar).
• Ciate Skinny Dip (LE, ) is darker, warmer (90% similar).
• Hourglass Infinity #2 (PiP, ) is darker, warmer (90% similar).
• Tarte Drive (PiP, ) is darker (95% similar).
• Dior Undress #3 (PiP, ) is lighter, warmer (80% similar).

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Possible Dupes

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These are likely to be very similar shades based on our duping algorithm.

• ColourPop Hanky Panky (P, $6.00).
• Marc Jacobs Beauty The Free Spirit No. 2 (LE, ).
• bareMinerals Granted (LE, ).
• Laura Mercier Au Naturel (PiP, $29.00).
• MAC No Curfew (LE, $17.00).

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Magic

Magic is a deep, bronzy brown with warm undertones and a metallic finish. It was intensely pigmented with a smooth, dense, and almost cream-like texture that applied beautifully to bare skin. This shade wore well for eight hours before creasing on me.

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• Too Faced Haute Chocolate (LE, $16.00) is less shimmery, darker (90% similar).
• KVD Beauty Bronze (LE, ) is darker, more muted (95% similar).
• Urban Decay Ember (PiP, $19.00) is cooler (95% similar).
• Giorgio Armani #15 (DC, $33.00) is warmer (95% similar).
• Sydney Grace Colosseum (LE, $6.25) is lighter (95% similar).
• LORAC Dance 'Til Dawn Eyeshadow #5 (LE, $19.00) is lighter (95% similar).
• Inglot #409 (P, $7.00) is less shimmery, darker (95% similar).
• Sleek MakeUP Aladdin's Lamp (LE, $9.99) is lighter, warmer (95% similar).
• Urban Decay Snakebite (DC, $19.00) is less shimmery, lighter (90% similar).
• Sleek MakeUP Lust in LA (LE, $9.99) is lighter (90% similar).

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Wings

Wings is a medium-dark, coppery brown with warm undertones and a sparkling, metallic finish. The texture was very dense with this one, and it was harder to pick up product with a brush (even using my standard technique for this type of formula). I wouldn’t describe it as truly stiff, as I was able to blend out the edges without extra effort. It seemed to have more semi-opaque pigmentation, which was sort of buildable, but it lacked the intensity of a lot of other shades in the palette. It lasted well for seven and a half hours before creasing.

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• Too Faced Iced Coffee (LE, $16.00) is less shimmery (95% similar).
• Anastasia Glisten (P, $12.00) is less shimmery (90% similar).
• MAC Stardream (LE, $21.00) is more shimmery, warmer (90% similar).
• Milk Makeup Gig (P, $24.00) is more shimmery, darker (90% similar).
• Smashbox Liquid Fire (PiP, ) is warmer (90% similar).
• Ciate Shine Bright (LE, ) is more shimmery, lighter, warmer (85% similar).
• Marc Jacobs Beauty About Last Night No. 03 (LE, ) is more shimmery, lighter, warmer (85% similar).
• Sleek MakeUP Gates of Eden (PiP, $9.99) is lighter, brighter, warmer (85% similar).
• City Color Cleo (P, $6.99) is more shimmery, lighter, warmer (85% similar).
• BH Cosmetics Foil Eyes 2 #3 (PiP, ) is lighter, brighter, warmer (80% similar).

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Marvel

Marvel is a light-medium, “cooler” gold with a metallic finish and finer sparkle. It had semi-opaque pigmentation, though it was buildable; I noticed some emphasis of texture on my lid when layered. The eyeshadow had a firmer, denser feel to it that was almost “wet” to the touch, and it yielded a thinner, smoother layer of product on the actual lid. It wore well for seven and a half hours and had a touch of fallout.

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• Jouer Skinny Dip (LE, ) is darker (90% similar).
• Bobbi Brown Gold (LE, ) is lighter (90% similar).
• Ardency Inn Heaven (DC, $21.00) is more shimmery, lighter (90% similar).
• Anastasia Tiger's Eye (P, $12.00) is lighter (90% similar).
• Too Faced Shiny Happy (LE, $16.00) is more shimmery, brighter (90% similar).
• Chanel Codes Elegants #2 (PiP, ) is lighter (90% similar).
• NARS Pygar (LE, $25.00) is lighter, cooler (85% similar).
• Gucci Beauty Antique Gold (DC, $37.00) is lighter (85% similar).
• Marc Jacobs Beauty The Starlet #5 (PiP, ) is brighter, warmer (85% similar).
• Estee Lauder Blonde Cumin (LE, ) is lighter, warmer (85% similar).

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A Blue & Purple Eye with Tarte Make Believe In Yourself

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Trance

Trance is a medium-dark, taupe brown with cooler undertones and a metallic finish. It had medium, buildable color payoff paired with a smooth, almost wet-like texture that was denser in the pan. I was able to layer this one and did not notice emphasis of my lid’s texture, though. On me, the color started to crease after seven and a half hours of wear.

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• bareMinerals Cheers (V2) (LE, ) is darker (95% similar).
• Sephora Be on the A-List (DC, $10.00) is less shimmery (95% similar).
• Tarte Steel the Scene (LE, ) is lighter (95% similar).
• MAC Cinder (Left) (LE, ) is lighter, cooler (90% similar).
• Natasha Denona Gray-Brown (38M) (PiP, $29.00) is more shimmery, cooler (90% similar).
• Zoeva Outline (PiP, ) is more shimmery, lighter (90% similar).
• MAC I'd Give My All (LE, $17.00) is less shimmery (90% similar).
• NARS Stud (DC, $25.00) is more shimmery, lighter, warmer (90% similar).
• Make Up For Ever I550 Olive Gray (DC, $21.00) is less shimmery (90% similar).
• MAC Pastelluxe #5 (PiP, ) is darker (90% similar).

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A Neutral Look with Tarte's Make Believe In Yourself Palette

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Fairy

Fairy is a light-medium purple with subtle, cool undertones and a frosted finish. The pigmentation was fantastic, while the texture was smooth, dense, and cream-like so it was still easy to use and apply for even, opaque coverage. It wore well for just over eight hours on me before creasing.

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• MAC Grand Galaxy (P, $20.00) is more shimmery, darker (95% similar).
• Lancome Zip Me Up (P, $19.00) is darker, more muted (85% similar).
• NARS Jardin Perdu (Right) (DC, $25.00) is darker (90% similar).
• NARS Kauai #2 (DC, $25.00) is darker (90% similar).
• Make Up For Ever D926 Blueberry (DC, $21.00) is brighter, warmer (85% similar).
• Makeup Geek Pop Culture (DC, $6.00) is less shimmery, lighter (80% similar).
• Sugarpill Strangeling (P, $13.00) is more shimmery, lighter (80% similar).

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Possible Dupes

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These are likely to be very similar shades based on our duping algorithm.

• Urban Decay Stormborn (LE, $19.00).

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Mystic

Mystic is a light-medium silver with a frosted, metallic finish. It had good color payoff that went on fairly evenly, but it took some extra effort to blend and smooth out on bare skin. I actually felt like it applied better over bare skin than over eyeshadow primer. The consistency was dense but not stiff, but had slightly chunkier shimmer overall. The eyeshadow lasted for seven and a half hours before creasing on me.

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• Jouer Star Light (LE, ) is lighter (90% similar).
• Too Faced Tin Soldier (LE, $16.00) is lighter (90% similar).
• Chanel Architectonic #3 (LE, ) is less shimmery, lighter (90% similar).
• NARS Parallax (LE, $25.00) is cooler (90% similar).
• bareMinerals Deja Vu (P, ) is lighter, cooler (85% similar).
• Too Faced Sugar Bells (LE, $16.00) is lighter, brighter, cooler (85% similar).
• Marc Jacobs Beauty The Parisienne #3 (LE, ) is lighter, more pigmented, cooler (80% similar).
• Rouge Bunny Rouge Vivacious Maguari (P, $19.00) is lighter (80% similar).
• Viseart Boheme Dream #4 (LE, ) is lighter, brighter (80% similar).
• bareMinerals Vapor (P, $12.00) is cooler (85% similar).

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A Blue & Purple Eye with Tarte Make Believe In Yourself

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Dream

Dream is a muted, medium blue with subtle, cool undertones and a metallic sheen. It had semi-opaque pigmentation with a slightly denser texture that was very smooth and was surprisingly thin on the lid (in a good way). It was easier to build up the color and blend it out in practice than I expected. This shade started crease after eight hours of wear.

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• Anastasia Venice (P, $12.00) is lighter (95% similar).
• ColourPop Flower Shop (LE, $6.00) is less shimmery (95% similar).
• NARS Deep End (LE, $29.00) is less shimmery, lighter (95% similar).
• KVD Beauty Ignite (DC, $21.00) is lighter (95% similar).
• Sephora Pizzazz (LE, ) is cooler (95% similar).
• Anastasia Venezia (LE, $12.00) is lighter (90% similar).
• NARS Inception (LE, $19.00) is less shimmery (90% similar).
• theBalm #23 (P, $6.50) is less shimmery, lighter (90% similar).
• NARS Bavaria (DC, $25.00) is less shimmery (95% similar).
• Marc Jacobs Beauty Shoshanna (414) (P, $28.00) is lighter (90% similar).

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A Blue & Purple Eye with Tarte Make Believe In Yourself

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Crystal

Crystal is a muted, medium rosy mauve with cooler undertones paired with warmer, gold shimmer. The texture was denser, almost cream-like, as it yielded a lot of product with a pat of the brush, but it was also chunkier and could easily thicken on the lids, emphasizing texture. I noticed the color could look warmer or cooler depending on what was surrounding it. It wore well for seven and a half hours before creasing on me.

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• Tarte Poker Face (LE, $14.00) is less shimmery, darker, warmer (85% similar).
• Makeup Geek Pillow Talk (DC, $6.00) is lighter, cooler (90% similar).
• Kevyn Aucoin Pewter (LE, ) is less shimmery, darker (80% similar).
• KVD Beauty Transition (DC, ) is brighter (85% similar).
• Dior Front Row (P, $29.50) is less shimmery, darker (80% similar).

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Possible Dupes

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These are likely to be very similar shades based on our duping algorithm.

• Maybelline Hibiscus Heartbreak (125) (LE, $6.99).

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A Neutral Look with Tarte's Make Believe In Yourself Palette

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Pixie

Pixie is a light-medium, pink-coral with a golden, metallic sheen. It had opaque color coverage that applied smoothly and evenly. It was one of the easiest shades to use in the palette, as it wasn’t too dense or too soft. The texture was forgiving and blendable as well. The color wore nicely for eight hours on me.

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• Clinique Petal Pop (P, $17.00) is less shimmery, lighter (95% similar).
• Too Faced Pound Cake (LE, $16.00) is less shimmery (95% similar).
• Urban Decay X (DC, $19.00) is lighter (95% similar).
• Give Me Glow Pink Lemonade (P, $7.00) is more shimmery, lighter, warmer (90% similar).
• Too Faced Fleur (LE, $16.00) is lighter (90% similar).
• Urban Decay Scene (LE, $19.00) is warmer (90% similar).
• Lancome Kitten Heel (P, $19.00) is more shimmery, warmer (90% similar).
• Fenty Beauty Bellini Baby (PiP, ) is less shimmery, lighter, warmer (85% similar).
• Stila Metallic Peach (LE, $18.00) is lighter, warmer (85% similar).
• Terra Moons Sun Sign (P, $13.00) is more shimmery, lighter, warmer (85% similar).

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A Neutral Look with Tarte's Make Believe In Yourself Palette

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Tarte Make Believe In Yourself Eye & Cheek Palette

Tarte Make Believe In Yourself Eye & Cheek Palette

Tarte Make Believe In Yourself Eye & Cheek Palette

Tarte Make Believe In Yourself Eye & Cheek Palette

Tarte Make Believe In Yourself Eye & Cheek Palette

Tarte Make Believe In Yourself Eye & Cheek Palette

Tarte Make Believe In Yourself Eye & Cheek Palette

Tarte Make Believe In Yourself | Look Breakdown

Tarte Make Believe In Yourself | Look Breakdown

Tarte Make Believe In Yourself | Look Breakdown

Tarte Make Believe In Yourself | Look Breakdown

Tarte Believe Amazonian Clay 12-Hour Highlighter

Tarte Believe Amazonian Clay 12-Hour Highlighter

Tarte Believe Amazonian Clay 12-Hour Highlighter

Tarte Myth Rainforest of the Sea Eyeshadow

Tarte Myth Rainforest of the Sea Eyeshadow

Tarte Magic Rainforest of the Sea Eyeshadow

Tarte Magic Rainforest of the Sea Eyeshadow

Tarte Wings Rainforest of the Sea Eyeshadow

Tarte Wings Rainforest of the Sea Eyeshadow

Tarte Marvel Rainforest of the Sea Eyeshadow

Tarte Marvel Rainforest of the Sea Eyeshadow

Tarte Trance Rainforest of the Sea Eyeshadow

Tarte Trance Rainforest of the Sea Eyeshadow

Tarte Fairy Rainforest of the Sea Eyeshadow

Tarte Fairy Rainforest of the Sea Eyeshadow

Tarte Mystic Rainforest of the Sea Eyeshadow

Tarte Mystic Rainforest of the Sea Eyeshadow

Tarte Dream Rainforest of the Sea Eyeshadow

Tarte Dream Rainforest of the Sea Eyeshadow

Tarte Crystal Rainforest of the Sea Eyeshadow

Tarte Crystal Rainforest of the Sea Eyeshadow

Tarte Pixie Rainforest of the Sea Eyeshadow

Tarte Pixie Rainforest of the Sea Eyeshadow

Tarte Make Believe In Yourself Eye & Cheek Palette

Tarte Make Believe In Yourself Eye & Cheek Palette

Tarte Make Believe In Yourself Eye & Cheek Palette

Tarte Make Believe In Yourself Eye & Cheek Palette

Tarte Make Believe In Yourself Eye & Cheek Palette

Tarte Make Believe In Yourself Eye & Cheek Palette

Tarte Make Believe In Yourself Eye & Cheek Palette

Tarte Make Believe In Yourself | Look Breakdown

Tarte Make Believe In Yourself | Look Breakdown

Tarte Make Believe In Yourself | Look Breakdown

Tarte Make Believe In Yourself | Look Breakdown

Tarte Believe Amazonian Clay 12-Hour Highlighter

Tarte Believe Amazonian Clay 12-Hour Highlighter

Tarte Believe Amazonian Clay 12-Hour Highlighter

Tarte Myth Rainforest of the Sea Eyeshadow

Tarte Myth Rainforest of the Sea Eyeshadow

Tarte Magic Rainforest of the Sea Eyeshadow

Tarte Magic Rainforest of the Sea Eyeshadow

Tarte Wings Rainforest of the Sea Eyeshadow

Tarte Wings Rainforest of the Sea Eyeshadow

Tarte Marvel Rainforest of the Sea Eyeshadow

Tarte Marvel Rainforest of the Sea Eyeshadow

Tarte Trance Rainforest of the Sea Eyeshadow

Tarte Trance Rainforest of the Sea Eyeshadow

Tarte Fairy Rainforest of the Sea Eyeshadow

Tarte Fairy Rainforest of the Sea Eyeshadow

Tarte Mystic Rainforest of the Sea Eyeshadow

Tarte Mystic Rainforest of the Sea Eyeshadow

Tarte Dream Rainforest of the Sea Eyeshadow

Tarte Dream Rainforest of the Sea Eyeshadow

Tarte Crystal Rainforest of the Sea Eyeshadow

Tarte Crystal Rainforest of the Sea Eyeshadow

Tarte Pixie Rainforest of the Sea Eyeshadow

Tarte Pixie Rainforest of the Sea Eyeshadow