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Project Revamp: Anastasia Subculture Eyeshadow Palette

Anastasia Subculture Eyeshadow Palette
Anastasia Subculture Eyeshadow Palette

Many years ago (nine years ago!), we had weekly post called Project Revamp, and lately, I thought it might be interesting to see how those of us within the community would have done things differently (presumably, to improve the product, launch, etc.).  I thought we’d restart the series with one of the more polarizing products in recent memory:  Anastasia’s Subculture Palette.  

P.S. — Let me know if you dig the concept, and I’ll give it a place in our weekly schedule 🙂 If you have ideas for products/launches that would be great for generating discussion on how they could have improved, feel free to post ’em below.

Discussion Questions

These are general questions on thinking about the project critically and coming up with useful, constructive feedback that could actually help the brand improve, if they listened!

  • What was your initial reaction / feelings after trying?
  • What went wrong or what fell flat?
  • What went right?
  • What would you keep the same?
  • If they responded, was the response sufficient or how could it have improved?
  • If they did ______, would that have changed your reaction/would you have purchased/etc.?
  • What could be done in the future?
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Project Revamp: Clarisonic

The Project: Clarisonic

Bzzzz, bzzz, it’s a cleansing brush for your face that whirs and spins and comes with a hefty price tag. Gadget girls with an affinity for beauty rejoiced…

Your Task

How would you improve this product? What would you change? What would you want to keep the same? How would you make it an even better product?

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