Burberry Pink Apricot (301) Lip Velvet

Burberry Pink Apricot Lip Velvet
Burberry Pink Apricot (301) Lip Velvet

Burberry Pink Apricot (301) Lip Velvet ($30.00 for 0.12 oz.) is peachy coral with the barest pink tinge. The finish is a satiny-matte–a matte with a soft, natural sheen. MAC Jazzed has a higher sheen, less pink. MAC In a Heartbeat is very comparable in color but it has a glossier finish. MAC Reel Sexy is pinker, coral. YSL Peach Passion has more of a sheen.

Burberry’s new Lip Velvet formula is supposed to be long-wearing and have a velvet-matte finish, while feeling both comfortable and hydrating to wear. The color is described as “dense and luminous.” The packaging has a matte finish instead of the glossy cases of the brand’s regular lipstick range. It has a magnetic enclosure and comes in a square tube.  It has a sweet, almost fruity, scent but no discernible taste.

It’s creamy, glides on easily, and feels like it has a fair amount of silicone in it (it just has that smooth glide of silicone).  Pink Apricot goes on with full color coverage and wore well for six and a half hours.  During and post-wear, it was not drying.  It was lightly hydrating overall, and I don’t need to reach for lip balm after wearing this for eight hours.  Despite its creaminess, it’s lightweight and has a thin consistency–not thick or movable really.  There’s a very subtle cling but not the kind that you really feel, just the kind where you know your lipstick won’t be migrating everywhere.