Sneak Peek: NARS Fall 2010

It looks like we’ll be seeing heiress Daphne Guinness in NARS’ fall campaign. The full collection will debut on narscosmetics.com on July 15th before arriving at other retailers in August.

The eye shadow shade named for Guinness is a rich, royal purple. “When I started thinking about colors that meant Daphne to me, purple felt right — and when I tried it on her at the shoot, I immediately knew it needed to be named for her,” said Nars. Guinness wears it in the campaign along with Mangrove, a new eye shadow in an yellow-green hue; Douceur blush, a soft pink-brown, and Rouge Basque Lipstick, a “quintessential red” inspired by the French Basque region. The eye shadows will each retail for $23, the lipstick for $24 and the blush for $26. “Daphne’s like a painting in this image,” said Nars, who used a set of mirrors to reflect Guinness’ image from every angle. “Since Daphne was the inspiration for the campaign, I thought, ‘Why not have more of her?’” — WWD

WWD also noted that in November, Nars is planning to open up a freestanding store as well as working on two books–perhaps released next year, if we’re lucky.