Here’s a lil’ sneak peek of the ten new Makeup Geek Foiled Eyeshadows ($9.99 for 0.064 oz.) — which ones have caught your eye? If you’re unfamiliar with the formula, Foiled Eyeshadows are a “hybrid between a powder and a cream shadow” that’s supposed to have “intense pigmentation … in just one swipe.” The brand has changed the description of the formula slightly since the original release, such that if you have oilier lids, they recommend a primer for longevity as these have a higher oil content in them. According to the brand’s recent video (here) on the new shades, they mentioned trying to reformulate to improve longevity but this caused the product to crumble in the pan. I thought it was an interesting look into the behind-the-scenes nature of cosmetic formulations, and it’s good to see a brand that listens to their customers and offers some transparency in an industry that can be quite secretive.

>> VIEW ALL SWATCHES IN THE SWATCH GALLERY <<

Have you tried the Foiled Eyeshadow formula before?

See more photos & swatches!

Makeup Geek Whimsical Foiled Eyeshadow

Makeup Geek Whimsical Foiled Eyeshadow

Makeup Geek Daydreamer Foiled Eyeshadow

Makeup Geek Daydreamer Foiled Eyeshadow

Makeup Geek Masquerade Foiled Eyeshadow

Makeup Geek Masquerade Foiled Eyeshadow

Makeup Geek High Wire Foiled Eyeshadow

Makeup Geek High Wire Foiled Eyeshadow

Makeup Geek Fantasy Foiled Eyeshadow

Makeup Geek Fantasy Foiled Eyeshadow

Makeup Geek Pegasus Foiled Eyeshadow

Makeup Geek Pegasus Foiled Eyeshadow

Makeup Geek Starry Eyed Foiled Eyeshadow

Makeup Geek Starry Eyed Foiled Eyeshadow

Makeup Geek Fortune Teller Foiled Eyeshadow

Makeup Geek Fortune Teller Foiled Eyeshadow

Makeup Geek Untamed Foiled Eyeshadow

Makeup Geek Untamed Foiled Eyeshadow

Makeup Geek Charmed Foiled Eyeshadow

Makeup Geek Charmed Foiled Eyeshadow