Sephora + Pantone Universe Radiant Rush Matte Lipstick ($18.00 for 0.12 oz.) is described as a “radiant orchid.” It’s a bright, vibrant magenta with cool, blue undertones and a satin finish. Marc Jacobs Beauty Gossip (140) (LE, $30.00) is more muted, lighter. Chanel La Diva (44) (P, $34.00) is lighter. NARS Full Frontal (LE, $26.00) is purpler. Urban Decay Anarchy (P, $22.00) is pinker. Maybelline Electric Fuchsia (LE, $7.49) is very similar. MAC Dear Diary (LE, $18.00) is slightly darker. MAC Outrageously Fun (LE, $16.00) is lihter. MAC Candy Yum Yum (P, $16.00) is lighter. Buxom Swinger (P, $21.00) is similar. Obsessive Compulsive Cosmetics Nylon (LE, $18.00) is lighter. See comparison swatches.

The description is confusing: “[t]his satin finish moisturizing lipstick offers rich, matte color,” and the formula is also supposed to be hydrating, long-wearing, and comfortable to wear. It’s a satin finish–which is not matte–but it’s also matte. The finish is truer to satin than it is to matte, and it takes two and a half hours before that shine wears down enough that it looks more matte. It did have good color coverage, and the consistency was lightly creamy without slipping too easily. The formula was lightly hydrating, and the color lasted for six and a half hours and left a stain behind. I didn’t notice any scent or taste.

Sephora + Pantone Universe Radiant Rush Matte Lipstick

Sephora + Pantone Universe Radiant Rush Matte Lipstick

Sephora + Pantone Universe Radiant Rush Matte Lipstick

Sephora + Pantone Universe Radiant Rush Matte Lipstick

Sephora + Pantone Universe Radiant Rush Matte Lipstick

Sephora + Pantone Universe Radiant Rush Matte Lipstick

Sephora + Pantone Universe Radiant Rush Matte Lipstick

Sephora + Pantone Universe Radiant Rush Matte Lipstick

Sephora + Pantone Universe Radiant Rush Matte Lipstick

Sephora + Pantone Universe Radiant Rush Matte Lipstick