Makeup Reviews

I love reading reviews where it is clear that the person actually tried the product out–used it, wore it, checked in on it–to see how it performs. I want to hear about why someone liked or didn’t like a product in a meaningful way, not just “hated the color!” The latter drives me batty–I don’t mind a comment within a larger review to the effect of, “I didn’t think it was flattering on me,” though.

As someone who reads lots of press releases every week, I don’t want to hear or see press release verbiage in a review (unless it’s in quotes) passed off as the reviewer’s own words–I immediately lose interest and do not trust anything said in the review.

I also cannot abide by positive-only review policies and find it extremely difficult to rely on that person’s reviews, even when I’ve felt that they’re pretty honest. There’s something about the lack of “negative” reviews that is inherently dishonest to me. (Shouldn’t you be saving me from a potentially bad purchase?!)

— Christine