Limited Edition Launches

I don’t like when anything sells out in a matter of hours; I just think it’s frustrating, and it seems unnecessary–I feel like it creates the illusion that you have to buy or else you’re missing out. I don’t mind that some products are limited edition to coincide with a season or trend, but I think more brands should bring back shades/formulas into their permanent ranges when they prove successful AND fill a need in their ranges. (I think limited edition formulas, though, are super annoying!)

— Christine