Urban Decay Deep End is a very cool-toned, medium-dark teal with a frost finish. It is a permanent eyeshadow that retails for $19.00 and contains 0.05 oz.
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Deep End is described as a "bright teal shimmer." It's a brightened, medium bluish-teal with a frosted finish. The pigmentation was fantastic, while the texture was smooth, soft, and buttery. The eyeshadow lasted for eight hours on me before creasing. Urban Decay Amp (LE, ) is lighter (95% similar). Disney by Sephora Caspian Sea (LE, ) is less shimmery, darker (95% similar). theBalm Open to Offers Olwen (LE, $16.00) is more shimmery (95% similar). Marc Jacobs Beauty The Night Owl #5 (PiP, ) is more shimmery (95% similar). Tarina Tarantino Ozma (DC, )(95% similar). Urban Decay Fringe (DC, $19.00) is lighter (90% similar). Colour Pop LOL I'm Crying (LE, $4.50) is lighter, warmer (90% similar). Too Faced Sequin (LE, $16.00) is more shimmery, warmer (90% similar). Gucci Beauty Iconic Ottanio (DC, $37.00) is more shimmery, cooler (90% similar). NARS Break It Up (LE, $25.00) is less shimmery, lighter, warmer (90% similar). Colour Pop Cielo (LE, $6.00) is lighter, warmer (90% similar). Make Up For Ever D236 Lagoon Blue (P, $17.00) is less shimmery, lighter (90% similar). Rare Beauty Elevate (LE, ) is lighter, warmer (90% similar). Too Faced Too Glam (LE, $16.00) is warmer (90% similar). Smashbox Pacific (LE, ) is lighter (95% similar). Make Up For Ever I-20 (P, $21.00) is lighter (90% similar). BH Cosmetics Club Tropicana #26 (LE, ) is less shimmery (90% similar). Fenty Beauty Evil Genie (PiP, ) is warmer (90% similar). Chanel Affresco #4 (LE, ) is darker, more muted, warmer (90% similar). Colour Pop Coconut (P, $6.00) is darker (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.