A Waft of Grey #1 is cool-toned white with a frosted sheen. It was slightly powdery and sheer applied dry, and it was semi-opaque when applied with a damp brush. This applied so-so; I couldn't build up the color or smooth it out entirely, so it always looked a little creased. It was noticeably faded after six hours of wear. Dior Golden Snow #1 (LE) is similar. Dior Lune (001) (P, $30.00) is a cream product. Disney by Sephora Midnight Hour #1 (LE) is lighter. theBalm Metal-ica (P, $16.00) is lighter. MAC Flawless Figure (LE, $15.00) is also lighter. MAC Crystal Avalanche (P, $15.00) is cooler-toned. MAC The Cool Elite (LE, $16.50) is a cream product. Make Up For Ever #4 (P, $23.00) is cooler-toned, a cream product. See comparison swatches.
The Mineralize Eyeshadow formula is supposed to have "low-to-medium coverage" when applied dry and "more intense coverage and color" when used wet. Most shades have color payoff that is true to the brand's description: semi-sheer to semi-opaque when used dry and semi-opaque to opaque when used with a dampened brush. I tend to find that they apply more smoothly and evenly with a more metallic finish with a dampened brush as well. Some shades can be a little too dry or dusty and do not apply as well with a dry brush. The wear is typically a bit less than average on me--six to seven hours.