Colour Pop London Fog is a moderately cool-toned, medium-dark red with a satin finish. It is a permanent lipstick that retails for $7.00 and contains 0.11 oz.
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ColourPop London Fog Ultra Satin Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a "cool-toned blue red." It's a muted, medium-dark ruby red with cool undertones and a satin finish. It was richly pigmented with a creamy, thin consistency that applied well with even, smooth coverage. There were very light streak marks at the edges that self-leveled after about ten to fifteen minutes. It was comfortable to wear with a light tackiness, but the color didn't lift if I pressed my lips together. The color was still going strong after eight hours of wear, and it was neither drying nor hydrating. Tarte Swamp Family (LE, $20.00) is lighter (95% similar). Bite Beauty Sour Cherry (DC, $26.00) is darker (95% similar). MAC Carmine Rouge (LE, $20.00) is darker (95% similar). Colour Pop JujuRouge (LE, $6.00) is glossier (95% similar). Bite Beauty #012 (LE, $36.00) is cooler (95% similar). Tom Ford Beauty Alejandro (P, $36.00) is more shimmery, glossier (95% similar). NYX Chic Red (P, $4.00) is darker, more muted (90% similar). MAC So Good For You (LE, $20.00) is more muted (95% similar). Besame American Beauty 1945 (P, $22.00) is cooler, glossier (95% similar). Estee Lauder Boldface (P, $32.00) is warmer, glossier (90% similar). Clinique Cherry Pop (P, $19.50) is lighter, brighter (90% similar). Makeup Geek Trophy Wife (P, $12.00) is cooler, glossier (90% similar). MAC MAC Red (P, $20.00) is brighter, cooler (90% similar). Tom Ford Beauty Alain (P, $36.00) is glossier (90% similar). Smashbox Red Rage (P, $21.00) is lighter, cooler (90% similar). MAC Charlotte (LE, $20.00) is lighter (90% similar). Marc Jacobs Beauty Oh Miley (200) (P, $30.00) is warmer (90% similar). Hourglass My Icon Is (P, $34.00) is darker, more muted (90% similar). Maybelline Rich Ruby (P, $7.99) is lighter, warmer (90% similar). MAC Damn Glamorous (LE, $20.00) is lighter, brighter, less glossy (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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A creamy, bold lipstick with a satin finish. This formula has the same high percentage of pigments as an Ultra Matte Lip but contains emollient ingredients for added moisture, keeping lips looking fresh and feeling super comfortable.
DIMETHICONE CROSSPOLYMER, ISODODECANE, DIISOSTEARYL MALATE, DISTEARDIMONIUM HECTORITE, PROPYLENE, CARBONATE, HYDROGENATED POLYISOBUTENE, C10-18 TRIGLYCERIDES, ORYZA SATIVA (RICE) BRAN WAX, PENTYLENE GLYCOL , SILICA SILYLATE, SILICA, POLYETHYLENE [+/- BLUE 1 LAKE (CI 42090), IRON OXIDES (CI 77491), IRON OXIDES (CI 77492), IRON OXIDES (CI 77499), MICA (CI 77019), RED 27 LAKE (CI 45410), RED 28 LAKE (CI 45410), RED 6 (CI 15850), RED 7 LAKE (CI 15850), TITANIUM DIOXIDE (CI 77891), YELLOW 5 LAKE (CI 19140), YELLOW 5 LAKE (CI 19140:1), YELLOW 6 LAKE (CI 15985)].