Colour Pop The Strand is a moderately warm-toned, medium pink with a luminous finish. It is a permanent lipstick that retails for $7.00 and contains 0.07 oz.
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Colour Pop The Strand Just a Tint Lippie Tint ($7.00 for 0.07 oz.) is a medium pink with warmer undertones and a natural sheen. It had medium coverage in a single pass, which was buildable to semi-opaque pigmentation. The texture was lightweight, thin without being clingy, though this shade wasn't as forgiving of imperfections in lip texture as other shades. There was a touch of product that sank into my deeper lip lines but not enough that it was noticeable in person. The lipstick-balm hybrid was comfortable to apply and to wear, as it had enough glide to go on in a fluid stroke, but it didn't feel slippery during wear. It lasted well for three and a half hours and was hydrating over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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For the days when you need a 5 minute face. Get the perfect sheer wash of colour in the comfiest, lightweight, super moisturizing formula. Loaded with Passion Fruit Oil, Coconut Oil, Marula Oil, and Shea Butter to provide hydration for healthy, glowy lips with a hint of tint. Trust us, you’ll want to keep one in your purse, car, desk, and vanity.
Hydrogenated Polyisobutene, Dimer Dilinoleyl Dimer Dilinoleate, Triisostearin, Polyethylene, Squalane, Hydrated Silica, Flavor, Ethylene/Propylene/Styrene Copolymer, Caprylyl Glycol, Phenoxyethanol, Butylene/Ethylene/Styrene Copolymer, Tocopherol, Cocos Nucifera (Coconut) Oil, Butyrospermum Parkii (Shea Butter), Sclerocarya Birrea Seed Oil, Passiflora Edulis Seed Oil, Hexylene Glycol, Saccharin; May Contain: Blue 1 Lake (CI 42090), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850), Red 28 Lake (CI 45410), Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Yellow 6 Lake (CI 15985).