PRESCRIPTIVES TO LAUNCH FLAWLESS FACE PRIMER

Flawless Face Primer gives your skin a smoother, more even texture so makeup looks absolutely flawless and stays on even longer. This weightless formula reduces the look of fine lines and wrinkles, while helping erase the appearance of redness and discoloration. Skin is soothed immediately, looking clear, less lined, super-smooth.

Prescriptives’ new Flawless Face Primer ($27.50) is designed to prolong the wearing time of your foundation while minimizing the appearance of pores and evening out skin tone. It’s an oil-free, non-acnegenic, dermatologist and ophthalmologist-tested product (whew! that’s a mouthful). It uses a silicone elastomer emulsion as the technology behind the results, as well as cross polymers (soft-focus effect, reduces the appearance of lines/wrinkles), thea sinesis extract/sucrose calm to reduce redness, and vitamin C/poria cocos to improve skin clarity.

Availability:  January 2009 at all Prescriptives counters nationwide, www.prescriptives.com and Holt Renfrew in Canada.