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  • b-glowing20% off skincare orders of $60+ with code 20SKINCARE, ends 10/25.
  • Macy's50% off Tarte Tarteist PRO Glow Highlight & Contour Palette (now $22.50), ends 10/21.
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L’Oreal Infallible Eye Shadow 24 Hour — New Shades for Summer 2012


L’Oreal Infallible Eye Shadow 24 Hour — New Shades for Summer 2012

Known for its long-wear color authority, L’Oréal Paris’ Infallible collection introduces Infallible Eye Shadow – the first 24-hour formula in the mass marketplace. Available in a range of 12 irresistible and wearable shades, Infallible Eye Shadow was purposefully formulated to be long-wearing and to not settle into eyelid creases and lines – two of the top concerns of eye shadow-wearers. Its revolutionary velvet-soft texture comes in a lightly pressed form. This luxurious shadow blends easily and provides a pop of luminous color with a smooth, even finish. From softly shimmering to intensely rich, eye shadow wearers can now experience the colors they crave with the long-wearing benefits they’ve been dreaming about. New shades will be available in July 2012 for $7.95 nationwide.

  • Liquid Diamond Diamond
  • Golden Emerald Green
  • Endless Sea Blue
  • Glistening Garnet Burgundy
  • Bottomless Java Brown
  • Smoldering Plum Plum purple

 

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Urban Decay Press Statement: Animal Testing and China

From Urban Decay:

Urban Decay is going to sell our products in China. Because of China’s policies on animal testing, we know that this will not be a popular decision with some of our loyal customers. But the decision is a thoughtful one.

For 16 years, we have been committed to two key causes: women’s rights, and the fight against animal testing. Our dedication to those causes will not waver.

For those of you unfamiliar with China’s policies, the sticking point is this: the Chinese government reserves the right to conduct animal testing with cosmetic products before the products are approved for use by Chinese citizens. The government has not told us if they have exercised this right with our products. So, our brand does not test on animals, but the Chinese government might conduct a one-time test using our products. Do we like China’s policies? No…and that is really the point. Going into China was a huge decision for Urban Decay. But, we believe that change cannot and will not happen by outside pressure alone in a closed market. Change can only happen from within. When we enter the Chinese market, we will do our part to help make those changes.

When we were considering expanding into China, a group of marketing consultants told us to remove the section of our company history that describes our crusade against animal testing. “It doesn’t mean anything to the Chinese beauty customer,” they said. Of course, we refused. Our “no animal testing” policy is part of who we are, and has been since day one. The news that animal issues don’t even register with the average Chinese consumer was one of the biggest factors in our decision to go there. During Urban Decay’s infancy, we worked hard to inform consumers about animal rights in the United States and Europe. The battleground for animal rights is now in China, and we want to be there to encourage dialogue and provoke change.

We also hope to shed some light on women’s rights issues in China. As a company that caters to a female customer, this is extremely important to us. For one thing, going into China is a way for us to advance women into important professional positions. We will help grow the cosmetics industry, which primarily employs and creates career paths for women. Although workers’ employment rights are a relatively new concept there, progress has been made partially because of pressure from businesses, consumers, and advocacy groups from other countries. Based on this, our belief is that both an outside force and inside pressure for change can result in helping transform both the importance of women and animal testing policies in China. And more importantly, we hope to influence the perspective of the citizens on both of these issues.

If we don’t go to China, other companies without our beliefs will, and the culture will never change. We want to encourage a culture of consumers who care enough to buy cruelty-free products, and who view professional women as role models who influence their lives on a daily basis.

Yes, we are a for-profit company. And yes, we would eventually like to make money in China. But we don’t stand to turn a profit in China for quite a while, partially because the market isn’t quite ready to sustain an untraditional brand like ours. If it were only about the money, we would wait a few years. But our foray into this market is also about participating in an amazing time of change in China. We don’t like animal testing (and neither do the 13 dogs in our office), but we are trying to change the world… even if it is one eye shadow at a time! Sitting on the sidelines isn’t our style. We understand that you might not like our decision, but we hope you can respect it.

For any advocates or Urban Decay fans interested, Urban Decay founding partner Wende Zomnir will host a live chat on urbandecay.com to answer questions about our entry into China.

Please keep comments respectful, thoughtful, and refrain insults, personal attacks, and the like. I know that this is an issue that is near and dear to many readers’ hearts, and sometimes passionate beliefs can inspire equally passionate, but sometimes hurtful, disrespectful, or disparaging responses. I ask that readers give each other the respect that each of us as human beings deserves.

Comments are now closed. Readers are disrespecting each other and their beliefs. 

Make Up For Ever #24 Aqua Cream

Make Up For Ever #24 Aqua Cream
Make Up For Ever #24 Aqua Cream

Make Up For Ever #24 Aqua Cream

Make Up For Ever #24 Aqua Cream ($23.00 for 0.21 oz.) is described as a “matte vibrant yellow.” It’s an intense, bright sunshine yellow with a yellow-orange undertone. Illamasqua Hype is a darker yellow. MAC Goldenrod is more orange. Inglot #323 seems nearly identical.

The texture of Aqua Creams is creamy, slightly thick, and pretty opaque from the get-go. You don’t need a lot of product to get an even, opaque layer of coverage, but it is possible to sheer out the color to more of a semi-opaque look if so desired. Aqua Creams are, as touted, long-wearing, waterproof, and intensely pigmented. It’s a formula that dries down fairly quickly and then stays and stays and stays. It doesn’t budge, smudge, or fade at all during the day. They can work alone, as eyeshadow bases, or as eyeliners (some shades are designed for lips/cheeks and not eyes, however, so you’d use those as lip/cheek products!).

I love the the intensity of this shade; it’s really vibrant without being neon. It’s warm without venturing into goldenrod/orange-territory, but it’s warm enough that it’s a yellow that can be worn more easily, since it won’t look sallow against the skin.

#24
#24
9
Product
10
Pigmentation
10
Texture
10
Longevity
4.5
Application
97%
Total