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  • Tarte20% off Skincare including athleisure with code SKINCARE20, ends 10/19.

theBalm Launches Custom Palettes & Eyeshadow Pans

theBalm Custom Palettes
theBalm Custom Palettes

You know what you want in life, and eye shadows should be no exception… so we’ve decided to make it easier for you. TheBalm has created a simple to use, magnetic eyeshadow bar in our store (at 788 Valencia street in SF), which allows you to customize your colors into one of ten delightfully designed palettes.

With forty-four fabulous shades to choose from, there’s no need to rush to commitment — you can refill them with your seasonal faves as you see fit.

If “cute and compact” is your cup of tea, choose from our adorable 9 well palettes. If you prefer to “go big or go home”, then chose one of our sixteen well palettes. These versatile shades have been picked from our top sellers, and can be used wet or dry.

  • Individual Eyeshadow ($6.50)
  • Empty 9-Well ($8.00)
  • Empty 16-Well ($10.00)
  • Filled 9-Well ($44.00, $66.50 value)
  • Filled 16-Well ($64.00, $114 value)

Availability: theBalm store at 788 Valencia Street in San Francisco or by phone, 415-817-1800.

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Marc Jacobs Beauty Decadent Beauty Collection for Holiday 2017

Marc Jacobs Beauty Decadent Beauty Collection for Holiday 2017
Marc Jacobs Beauty Decadent Beauty Collection for Holiday 2017

The Details

Marc Jacobs Beauty’s holiday collection just debuted on the brand’s website and will be available at Sephora a bit later.

Now available at MJB

The Wild One Eye-conic Eyeshadow Palette, $99.00 (Limited Edition)

Get dressed with beauty and style your eyes for every possible occasion with this versatile 20-pan eyeshadow palette. An extension of the popular Eye-Conic collection, this holiday palette features new, updated eyeshadow formulas with advanced pigments that allow true, instant color payoff and long-lasting performance. You’ll go wild for 18 completely new shades and four fashion finishes like sequin and lame. The oversized shiny, zebra-print palette is organized into 5 eye collections for you to express your beauty with high style.

Snake Charmer Collection, $39.00 (Limited Edition)

A limited edition lip gloss collection with 5 bestselling shades of Enamored Hi-Shine Gloss Lip Lacquer, including an extra-covetable, limited edition shifting shade.

  • Ch-ch-changes Plum with blue and green shimmer
  • Sugar Sugar Champagne gold shimmer
  • Skin Deep Opaque taupe-mauve
  • Raspberry Beret Raspberry plum
  • Boys Don’t Cry Opaque grape purple

The Night Owl Set, $32.00 (Limited Edition)

Celebrate iconic style this holiday season with this 3-piece eye set in the blackest black shades. The festive cracker box is perfect to gift yourself or others. Velvet Noir Major Volume Mascara gives you the look of false lashes with 1800 percent more volume in just three strokes. Petite Highliner Gel Eye Crayon delivers intense color and 12-hour waterproof wear. Petite Magic Marc’er Precision Pen Waterproof Liquid Eyeliner draws the finest lines and achieves perfect definition.

Lipstick Jungle, $250.00 (Limited Edition)

Surrender to decadence with Marc’s revolutionary 10-hour longwear lipstick that covers your lips in buttery, creamy, vibrant pigment in one indulgent swipe. Experience unprecedented payoff from concentrated color-boost pigments that are triple-milled and steeped in hydrating ingredients, for the ultimate long-lasting color and moisture. Thirteen rich shades of Le Marc come in a sparkling leopard-print clutch, zipped with a swinging tassel. Be among the first to experience two new exclusive shades: With Love, a vibrant pink pop, and Oh-coustic!, a hot chili red.

Velvet Noir Limited Edition, $26.00 (Limited Edition)

Experience ultimate volume and the look of thick, false lashes with Velvet Noir Major Volume Mascara. The lash-maximizing, curvy brush places the most volume at the hard-to-reach center lash line, and the defining tip styles lashes for major drama. The super-concentrated black pigment delivers the greatest visual impact, and the Flash Volume Complex™ creates instant, smudge-proof length and volume in three strokes or less. Velvet Noir gives you the thickest lashes in one sweep.

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Burberry Bright Pink (233)

Kisses Sheer Lipstick PPermanent. $34.00/0.07 oz.

Official Description

An ultralightweight, hydrating lipstick that delivers a comfortable, buildable, sheer-shine finish. Burberry’s Kisses Sheer features a balm-like gel texture that leaves lips with a sheer, glossy veil of color in just one swipe. The formula is buildable with a second and third swipe for a subtle burst of translucent, comfortable color. Infused with Burberry’s signature of rosehip, tea and lavender formula, the lightweight gel formula offers lasting hydration and flatters all skin tones.

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Burberry Tea Rose (277)

Kisses Sheer Lipstick PPermanent. $34.00/0.07 oz.

Official Description

An ultralightweight, hydrating lipstick that delivers a comfortable, buildable, sheer-shine finish. Burberry’s Kisses Sheer features a balm-like gel texture that leaves lips with a sheer, glossy veil of color in just one swipe. The formula is buildable with a second and third swipe for a subtle burst of translucent, comfortable color. Infused with Burberry’s signature of rosehip, tea and lavender formula, the lightweight gel formula offers lasting hydration and flatters all skin tones.

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Burberry Coral Pink (265)

Kisses Sheer Lipstick PPermanent. $34.00/0.07 oz.

Official Description

An ultralightweight, hydrating lipstick that delivers a comfortable, buildable, sheer-shine finish. Burberry’s Kisses Sheer features a balm-like gel texture that leaves lips with a sheer, glossy veil of color in just one swipe. The formula is buildable with a second and third swipe for a subtle burst of translucent, comfortable color. Infused with Burberry’s signature of rosehip, tea and lavender formula, the lightweight gel formula offers lasting hydration and flatters all skin tones.

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Burberry Cedar Rose (281)

Kisses Sheer Lipstick PPermanent. $34.00/0.07 oz.

Official Description

An ultralightweight, hydrating lipstick that delivers a comfortable, buildable, sheer-shine finish. Burberry’s Kisses Sheer features a balm-like gel texture that leaves lips with a sheer, glossy veil of color in just one swipe. The formula is buildable with a second and third swipe for a subtle burst of translucent, comfortable color. Infused with Burberry’s signature of rosehip, tea and lavender formula, the lightweight gel formula offers lasting hydration and flatters all skin tones.

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Burberry Nude Pink (205)

Kisses Sheer Lipstick PPermanent. $34.00/0.07 oz.

Official Description

An ultralightweight, hydrating lipstick that delivers a comfortable, buildable, sheer-shine finish. Burberry’s Kisses Sheer features a balm-like gel texture that leaves lips with a sheer, glossy veil of color in just one swipe. The formula is buildable with a second and third swipe for a subtle burst of translucent, comfortable color. Infused with Burberry’s signature of rosehip, tea and lavender formula, the lightweight gel formula offers lasting hydration and flatters all skin tones.

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Burberry Pomegranate (253)

Kisses Sheer Lipstick PPermanent. $34.00/0.07 oz.

Official Description

An ultralightweight, hydrating lipstick that delivers a comfortable, buildable, sheer-shine finish. Burberry’s Kisses Sheer features a balm-like gel texture that leaves lips with a sheer, glossy veil of color in just one swipe. The formula is buildable with a second and third swipe for a subtle burst of translucent, comfortable color. Infused with Burberry’s signature of rosehip, tea and lavender formula, the lightweight gel formula offers lasting hydration and flatters all skin tones.

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Burberry Poppy Red (309)

Kisses Sheer Lipstick PPermanent. $34.00/0.07 oz.

Official Description

An ultralightweight, hydrating lipstick that delivers a comfortable, buildable, sheer-shine finish. Burberry’s Kisses Sheer features a balm-like gel texture that leaves lips with a sheer, glossy veil of color in just one swipe. The formula is buildable with a second and third swipe for a subtle burst of translucent, comfortable color. Infused with Burberry’s signature of rosehip, tea and lavender formula, the lightweight gel formula offers lasting hydration and flatters all skin tones.

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Burberry Military Red (305)

Kisses Sheer Lipstick PPermanent. $34.00/0.07 oz.

Official Description

An ultralightweight, hydrating lipstick that delivers a comfortable, buildable, sheer-shine finish. Burberry’s Kisses Sheer features a balm-like gel texture that leaves lips with a sheer, glossy veil of color in just one swipe. The formula is buildable with a second and third swipe for a subtle burst of translucent, comfortable color. Infused with Burberry’s signature of rosehip, tea and lavender formula, the lightweight gel formula offers lasting hydration and flatters all skin tones.