NYX Immortal Wicked Lippie ($6.00 for 0.15 oz.) is a bold, medium-dark violet purple with cool, blue undertones and a metallic shimmer–it appears more as a frost finish than a metallic finish to me. It had semi-opaque color coverage, which I think was owed a lot to the very slippery, creamy consistency, and if it had been slightly drier, it would have been more pigmented applied. It also applied unevenly as a result. Once on, it wore well for six and a half hours and was neither drying nor hydrating. NYX Envy (P, $6.00) is bluer. Obsessive Compulsive Cosmetics Technopagan (P, $18.00) is darker, bluer. See comparison swatches / view dupes.

NYX Power Wicked Lippie ($6.00 for 0.15 oz.) is a muted, rosy mauve with subtle, warm undertones and a metallic sheen. It wasn’t as creamy as the other two shades, but in a good way, as it still glided on without dragging, but the color distributed better and more evenly. It could have been a little more opaque, given the formula’s claims. The color wore well for five hours on me. Revlon Icy Violet (LE, $7.99) is lighter. NARS Falbala (P, $26.00) is sheerer, less metallic. MAC Venus (LE, $16.00) is lighter, pinker. Guerlain Bloom of Rose (P, $35.00) is lighter. See comparison swatches / view dupes.

NYX Cold Hearted Wicked Lippie ($6.00 for 0.15 oz.) is a silver-shimmered, medium black with a glossy sheen. It had semi-opaque pigmentation that applied with some unevenness. It tended to pull into lip lines after three to four hours of wear, though it lasted closer to six in all. Though it has a very different finish, Kat Von D Slayer (P, $21.00) with its sheerer, uneven application looked somewhat similar on (but it’s matte and has no shimmer, just to be clear!). See comparison swatches / view dupes.

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NYX Immortal Wicked Lippie

NYX Immortal Wicked Lippie

NYX Immortal Wicked Lippie

NYX Immortal Wicked Lippie

NYX Immortal Wicked Lippie

NYX Immortal Wicked Lippie

NYX Power Wicked Lippie

NYX Power Wicked Lippie

NYX Power Wicked Lippie

NYX Power Wicked Lippie

NYX Power Wicked Lippie

NYX Power Wicked Lippie

NYX Cold Hearted Wicked Lippie

NYX Cold Hearted Wicked Lippie

NYX Cold Hearted Wicked Lippie

NYX Cold Hearted Wicked Lippie

NYX Cold Hearted Wicked Lippie

NYX Cold Hearted Wicked Lippie