This innovative eye palette features coated pigments formulated with coating technology to create multiple effects when wet, allowing the shadows to transform in one of four ways—allowing these 14 shadows to become 28 shades in just one palette. When wet, these colors amp up vibrancy, become deeper, turn metallic, or create sparkle for endless, customizable eye looks.

Apply eye shadows with the foolproof, double-ended brush. The domed in brush absorbs just the right amount of water for impactful color while the angled side creates a precise line when wet, a diffused line when dry. Then elevate looks for your eye shape with the #SHAPEMATTERS insert, featuring how-to’s for six shapes. Top off your looks with the included, Full Exposure Mascara, in a bonus, five-week supply.

Double Exposure Palette ($52.00)

• Silver
• Mauve
• Peony
• Blanc
• Quartz
• Flushed
• Veiled
• Midnight
• Temper
• Haze
• Noir
• Copper
• Fig
• Espresso

Availability: Now at Sephora for VIB Rouges (presumably will open to all in the next couple of weeks)