Milani Baked Metallic Eyeshadow: I Heart You

Milani I Heart You Baked Metallic Eyeshadow ($7.49 for 0.05 oz.) is a coppery red with a shimmery, metallic finish.  It looks redder in the pan than it is when swatched–there is a coppery orange that is much more pronounced when applied.  It reminded me of MAC Coppering, but obviously in a baked form.

Milani’s Baked Metallic Eyeshadows can be used wet or dry–wet for more intensity, dry for more luminosity (which, given the context, must mean sheerer color). Given the nature of baked eyeshadows, I Heart You does apply smoother and more evenly when applied wet than dry, but still, it is quite pigmented when used dry. The texture is fairly smooth and soft, but when applied, there is a touch of fall out. It’s not unforgivable, but I did notice it.

I do wish they’d ditch the sponge/brush applicator, though, because the bristles are splayed and scratchy, while the sponge is thin and surprisingly scratchy. I did like the switch to a black interior, over the champagne gold from the Runway Eyeshadows. The lid is also quite secure, and I had to pry it open with my nails.

Milani I Heart You Baked Eyeshadow

Milani I Heart You Baked Eyeshadow

Milani I Heart You Baked Eyeshadow

Milani I Heart You Baked Eyeshadow (Wet/Dry)

Milani I Heart You Baked Eyeshadow