For spring, there are four new and limited shades of Milani Rose Powder Blush ($7.99 for 0.60 oz.) available. The formula is supposed to be a “luxurious matte blush” that has a “micro-milled … powder.” I’ll have reviews for all four as I work through testing them, but here’s the first one I tried…

Milani Coral Cove (05) Rose Powder Blush ($7.99 for 0.17 oz.) is described as a “bright coral.” It’s a brightened, orange-coral with a matte finish and warm undertones. Make Up For Ever #410 HD Blush (P, $26.00) is a cream product, more orange. Dior Corail Bagatelle (763) (LE, $43.00) is slightly shimmery. Chanel Intonation (69) (LE, $38.00) is a cream product, darker. MAC Autoerotique (LE, $25.00) is more muted. Tarte Crave (LE, $26.00) is pinker. NARS Day Dream (LE, $29.00) is more shimmery, pinker. Too Faced Melt Into Spring (LE) is pinker. Bobbi Brown Pink Coral (LE, $26.00) is lighter. Edward Bess Secret Affair (P, $43.00) is more shimmery. Tom Ford Beauty Flush (P, $55.00) is brighter, more shimmery. Dior Pink Glow Blush (LE) is more shimmery, more orange. See comparison swatches.

While soft, the texture is extremely dry, powdery, and feels rather chalky. It seems like there is a lot of talc in this product, and it’s absolutely something I noticed straight off the bat. If you have dry skin, the powder doesn’t adhere well–it will pick and choose the rare spots it sticks, and subsequently, it looks quite patchy and uneven. For example, my forearm is normal-to-dry, and the powder was troublesome to swatch. On my face, which is normal at the moment, I had slightly better results as more product adhered to the skin (more natural oils for the blush to stick to). This is a blush that really needed a base underneath, such as foundation, to apply decently. Despite how chalky and powdery it felt in the pan, with a good base, it did not appear powdery applied to cheeks. Coral Cove is moderately pigmented; it seems intense, but it tends to sheer out very readily due to the powderiness. It blends decently but does need some extra patience and buffing to get just right. When I tested it, the color lasted for seven hours.

See more photos & swatches!

Milani Coral Cove (05) Rose Powder Blush

Milani Coral Cove (05) Rose Powder Blush

Milani Coral Cove (05) Rose Powder Blush

Milani Coral Cove (05) Rose Powder Blush

Milani Coral Cove (05) Rose Powder Blush

Milani Coral Cove (05) Rose Powder Blush