This spring, Milani launched a new gloss formula, Brilliant Shine, in fourteen different shades. The new formula is supposed to have “rich color, extreme high shine, and comfortable lasting wear,” plus be “moisturizing and non-tacky.” I have several more to try (and not all of them are even photographed yet!), but here are the first three I tested. The texture is thick but smooth and mostly non-sticky, and the gloss smells like sweet vanilla but has no discernible taste. It comes with a paddle-shaped, sponge-tip applicator that fits along the curve of the lip. The formula has a high-shine, glossy finish, and they wear between three and four hours on me. I notice a slight tackiness that develops after an hour of wear, but it never feels full-on sticky, but it’s not 100% non-sticky. In some ways, the formula reminded me of MAC Lipglass, just not as thick and not tacky. Based on these three, they’re somewhat hydrating while worn.

Milani Berry Tempting (05) Brilliant Shine Lipgloss ($5.49 for 0.21 oz.) is a cool-toned, pink-tinged berry with a cream finish. It had semi-opaque color coverage, and it applied evenly for the most part. Sometimes deeper shades like this can look splotchy on lips, but I thought this one managed to still allow the natural lip color to come through without looking too uneven. It wore well for four hours. Maybelline Amethyst Potion (045) (P, $8.99) is similar. NARS Penny Arcade (LE, $26.00) is brighter. MAC Real Posh (LE, $15.00) is darker, shimmery. MAC Mall Madness (LE, $15.00) is shimmery. MAC Colour Saturation (LE, $20.00) is slightly brighter. See comparison swatches.

Ravish Raspberry (06) Brilliant Shine Lipgloss ($5.49 for 0.21 oz.) is a brightened, pinky-berry with a cream finish. It had semi-opaque color coverage, and it applied evenly overall. It lasted just over four hours on me. It’s brighter and pinker compared to Berry Tempting. Maybelline Amethyst Potion (045) (P, $8.99) is more muted. Urban Decay Big Bang (P, $19.00) is shimmery. NARS Penny Arcade (LE, $26.00) is similar. MAC Colour Saturation (LE, $20.00) is also similar. See comparison swatches.

Pink Lady (07) Brilliant Shine Lipgloss ($5.49 for 0.21 oz.) is a cool-toned, blue-based medium pink with a cream finish. It had semi-opaque pigmentation, but it wouldn’t apply evenly at all! It looked splotchy and as if it had settled into lip lines yet not fully. When I wore it, the color lasted for three hours. Edward Bess First Kiss (P, $30.00) is warmer. NARS Coeur Sucre (P, $26.00) is cooler-toned and shimmery. MAC Long Love Love (P, $19.50) is lighter. MAC Pink Nouveau (LE, $15.00) is similar but more pigmented. See comparison swatches.

Milani Berry Tempting (05) Brilliant Shine Lipgloss

Milani Berry Tempting (05) Brilliant Shine Lipgloss

Milani Berry Tempting (05) Brilliant Shine Lipgloss

Milani Berry Tempting (05) Brilliant Shine Lipgloss

Milani Berry Tempting (05) Brilliant Shine Lipgloss

Milani Berry Tempting (05) Brilliant Shine Lipgloss

Milani Ravish Raspberry (06) Brilliant Shine Lipgloss

Milani Ravish Raspberry (06) Brilliant Shine Lipgloss

Milani Ravish Raspberry (06) Brilliant Shine Lipgloss

Milani Ravish Raspberry (06) Brilliant Shine Lipgloss

Milani Ravish Raspberry (06) Brilliant Shine Lipgloss

Milani Ravish Raspberry (06) Brilliant Shine Lipgloss

Milani Pink Lady (07) Brilliant Shine Lipgloss

Milani Pink Lady (07) Brilliant Shine Lipgloss

Milani Pink Lady (07) Brilliant Shine Lipgloss

Milani Pink Lady (07) Brilliant Shine Lipgloss

Milani Pink Lady (07) Brilliant Shine Lipgloss

Milani Pink Lady (07) Brilliant Shine Lipgloss