A gel powder – what would that even look like? We’ll tell you: It looks like rich, vibrant color that glides on in a single stroke, delivering a stunning multi-dimensional effect. Worn as shadow or highlighter, this incredibly innovative, weightless formula blends easily with the fingertips to light up the eyes. Even more to entice: It can be used wet or dry, resists creasing, and comes in satin matte, shimmer and iridescent metallic finishes. All eyes will be on you with their 30 illuminating colors in 5 different shade ranges including Nudes & Browns, Smoky & Sky, Purples & Greens, Metallics and Brights & Lights. Just try it! It’s that different.

Apply using ring finger or brush for luminous eyes in one stroke. Use lighter shades on brow bone as a highlighter, mid-tone shades on the lid and deeper shades for contouring in the crease. Use any shade WET as a liner to create intense color or added definition for limitless, multidimensional looks as unique as you!

Bella Eyes Gel Powder Eyeshadow ($3.99)

• Bella Ivory (01)
• Bella Sand (02)
• Bella Cappuccino (03)
• Bella Caffe (04)
• Bella Taupe (05)
• Bella Espresso (06)
• Bella White (07)
• Bella Sky (08)
• Bella Navy (09)
• Bella Gray (10)
• Bella Charcoal (11)
• Bella Black (12)
• Bella Pink (13)
• Bella Violet (14)
• Bella Purple (15)
• Bella Champagne (16)
• Bella Khaki (17)
• Bella Emerald (18)
• Bella Rouge (19)
• Bella Silver (20)
• Bella Teal (21)
• Bella Gold (22)
• Bella Copper (23)
• Bella Bronze (24)
• Bella Cobalt (25)
• Bella Fuchsia (26)
• Bella Mandarin (27)
• Bella Chiffon (28)
• Bella Rose (29)
• Bella Diamond (30)

Availability: July 2014 at CVS/Walgreens

See more photos!

Milani Bella Eyes Gel Powder Eyeshadow

Milani Bella Eyes Gel Powder Eyeshadow

Milani Bella Eyes Gel Powder Eyeshadow

Milani Bella Eyes Gel Powder Eyeshadow