Maybelline Vibrant Violet ColorSensational Creamy Matte Lip Color ($7.99 for 0.15 oz.) is a brightened, purple with strong, pink undertones giving it a warmer undertone overall paired with a satin finish. It had semi-opaque color coverage with a lightly creamy consistency so the color applied evenly. The color lasted for five and a half hours, while the formula was neither drying nor hydrating but fairly comfortable to wear. MAC Up the Amp (P, $16.00) is lighter, glossier. MAC RiRi Boy (LE, $16.00) is lighter, less glossy. Kat Von D L.U.V. (P, $21.00) is lighter, less glossy. Kat Von D L.U.V. (P, $19.00) is brighter, less glossy. ColourPop Grind (P, $5.00) is lighter, brighter, glossier. Anastasia Vintage (P, $20.00) is darker, less glossy. ColourPop Lychee (P, $6.00) is lighter, less glossy. ColourPop Zipper (P, $6.00) is darker, less glossy. MAC Heroine (P, $16.00) is lighter, brighter, glossier. See comparison swatches / compare dupes side-by-side.

Maybelline Electric Pink ColorSensational Creamy Matte Lip Color ($7.99 for 0.15 oz.) is a brightened, light-medium pink with strong, cool blue undertones and a satin finish. It had mostly opaque pigmentation that covered evenly initially, though I had some color slip into lip lines after four and a half hours of wear. This shade lasted for five and a half hours in total and was neither drying nor hydrating. ColourPop Buds (P, $6.00) is darker, less glossy. NARS Angela (P, $32.00) is darker, more muted. Clinique Wow Pop (P, $18.00) is darker, more muted, warmer. Anastasia Party Pink (P, $20.00) is lighter, brighter, less glossy. Kat Von D Backstage Bambi (P, $19.00) is darker, brighter, less glossy. Melt Cosmetics Stupid Love (P, $19.00) is darker. MAC Happy-Go-Lucky (LE, $16.00) is warmer, glossier. Illamasqua Luster (P, $26.00) is lighter, glossier. Bite Beauty Satsuma (LE, $24.00) is darker, warmer, glossier. MAC Candy Yum Yum (P, $16.00) is darker. Maybelline Pink ‘n Chic (P, $7.99) is lighter, more muted. See comparison swatches / compare dupes side-by-side.

Maybelline Pink ‘n Chic ColorSensational Creamy Matte Lip Color ($7.99 for 0.15 oz.) is a brightened, light-medium cotton candy pink with strong, blue undertones and a satin finish. It’s definitely not what you’d think of for a matte finish, though it is a lot more comfortable to wear than your average matte as it had more slip. The texture was creamy and lightweight, almost velvety, and lasted for four and a half hours but some color pulled into lip lines over time.
Illamasqua Luster (P, $26.00) is darker, glossier. Kat Von D Armageddon (P, $19.00) is lighter, brighter, less glossy. Obsessive Compulsive Cosmetics Mannequin (P, $18.00) is lighter, brighter. MAC Saint Germain (LE, $16.00) is cooler. MAC Pink Nouveau (P, $16.00) is darker, more muted, glossier. MAC Raspberry Swirl (LE, $16.00) is lighter, more muted. Maybelline Electric Pink (P, $7.99) is lighter, more muted. See comparison swatches / compare dupes side-by-side.

Maybelline Blushing Pout ColorSensational Creamy Matte Lip Color ($7.99 for 0.15 oz.) is a muted, light-medium pink with hints of cooler, mauve tones to it, though it had more of a neutral-to-cool undertone paired with a satin finish. It had fairly opaque coverage that applied evenly overall, but there is some translucency so if you have a stronger natural lip color, it may pull differently on you. It was lightweight, comfortable to wear, and lasted for five hours on me. I did notice some color pulled into lip lines after three and a half hours of wear. Maybelline Ravishing Rose (P, $7.99) is darker, less pigmented, warmer. ColourPop Shimmy (P, $6.00) is lighter, less glossy. Maybelline Lust for Blush (P, $7.99) is darker, warmer. Bite Beauty #005 (LE, $36.00) is brighter, less glossy, cooler. See comparison swatches / compare dupes side-by-side.

Formula Summary: It is supposed to “deliver a burst of bold lip color” with a “creamy texture” and a matte finish. In general, the formula has good color payoff with a velvety, creamy consistency that covers evenly and most shades seem to make lips appear smoother but some shades were prone to pulling into lip lines as the color wore away. The big thing about these is that they have a mostly matte finish and are more comfortable to wear than many matte formulas due to the velvety feel (almost like a silicone primer, but not quite as heavy and not clingy). The formula was neither drying nor hydrating on me. It had a sweet, plastic-like scent but no taste.

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Maybelline Vibrant Violet ColorSensational Creamy Matte Lip Color

Maybelline Vibrant Violet ColorSensational Creamy Matte Lip Color

Maybelline Vibrant Violet ColorSensational Creamy Matte Lip Color

Maybelline Vibrant Violet ColorSensational Creamy Matte Lip Color

Maybelline Vibrant Violet ColorSensational Creamy Matte Lip Color

Maybelline Vibrant Violet ColorSensational Creamy Matte Lip Color

Maybelline Electric Pink ColorSensational Creamy Matte Lip Color

Maybelline Electric Pink ColorSensational Creamy Matte Lip Color

Maybelline Electric Pink ColorSensational Creamy Matte Lip Color

Maybelline Electric Pink ColorSensational Creamy Matte Lip Color

Maybelline Electric Pink ColorSensational Creamy Matte Lip Color

Maybelline Electric Pink ColorSensational Creamy Matte Lip Color

Maybelline Pink ‘n Chic ColorSensational Creamy Matte Lip Color

Maybelline Pink ‘n Chic ColorSensational Creamy Matte Lip Color

Maybelline Pink ‘n Chic ColorSensational Creamy Matte Lip Color

Maybelline Pink ‘n Chic ColorSensational Creamy Matte Lip Color

Maybelline Pink ‘n Chic ColorSensational Creamy Matte Lip Color

Maybelline Pink ‘n Chic ColorSensational Creamy Matte Lip Color

Maybelline Blushing Pout ColorSensational Creamy Matte Lip Color

Maybelline Blushing Pout ColorSensational Creamy Matte Lip Color

Maybelline Blushing Pout ColorSensational Creamy Matte Lip Color

Maybelline Blushing Pout ColorSensational Creamy Matte Lip Color

Maybelline Blushing Pout ColorSensational Creamy Matte Lip Color

Maybelline Blushing Pout ColorSensational Creamy Matte Lip Color