Today, I have three more shades from Maybelline’s Color Elixir Lip Color ($8.99 for 0.17 fl. oz.) range. It’s a new and permanent formula introduced this winter, and it’s supposed to have rich color payoff with a plush feel, hydration, and high-gloss shine. Some shades are nice, others apply somewhat streakily, as the consistency is more medium to medium-thick. Sometimes, if you press your lips together, you can see a “line” appear where the color has moved and bunched up. The gloss is non-sticky when first applied, but it does develop a slight tackiness while worn–it never becomes really sticky, though. It has a sweet, creme brulee scent and a perfume-y taste. I notice the taste more with the brighter and darker shades than the lighter ones. They are moderately moisturizing.

Signature Scarlet (020) Color Elixir Lip Color ($8.99 for 0.17 fl. oz.) is a warm-toned, orange-based medium red with a creamy, glossy finish. It’s nearly opaque (there’s just a hint of translucency), and the consistency is medium-weight and applies evenly. It wears for five hours on me. Revlon Fire (P, $7.49) is similar. NARS Wonder (LE, $25.00) is more orange, more muted. NARS Hollywoodlawn (LE, $26.00) is slightly more muted. Chanel Exces (P, $32.00) is less opaque–the colors are very similar but Maybelline’s is better with respect to performance. See comparison swatches.

Mauve Mystique (025) Color Elixir Lip Color ($8.99 for 0.17 fl. oz.) is a pinky-plum with a creamy, glossy finish. It had mostly opaque color coverage with some of the natural lip color coming through. It applied evenly for the most part, but there were some areas where you could see the color was somewhat streaky. I would apply less rather than more, as this was a color that tended to bunch up if you pressed or moved your lips together too much. It lasted for four hours on me. L’Oreal Florid Pink (LE, $7.99) is brighter. Edward Bess First Kiss (P, $30.00) is lighter. Tom Ford Beauty Sugar Pink (P, $45.00) is more muted. Urban Decay Lovechild (P, $19.00) is a bit pinker, less glossy. Urban Decay Flushed (P, $19.00) is more muted, more mauve. MAC Viva Glam Nicki (LE, $15.00) is lighter. MAC Curvaceous (LE, $15.00) is cooler-toned. Chanel Insolence (P, $32.00) is similar but sheerer. See comparison swatches.

Caviar Couture (050) Color Elixir Lip Color ($8.99 for 0.17 fl. oz.) is a cool-toned, reddened berry with faint fuchsia shimmer. It had semi-opaque color coverage, and as you might have guessed, it doesn’t apply flawlessly. There is some settling into lip lines, but it has a somewhat splotchy appearance on the lips. It’s not the worst I’ve encountered, but it’s not as opaque as Maybelline would have you believe and can be a high maintenance color to wear. On me, it wore for four and a half hours. MAC Lust for Life (LE, $15.00) is more shimmery. Chanel Crushed Cherry (P, $29.50) is redder. NARS Penny Arcade (LE, $26.00) is pinker, lighter, less shimmery. See comparison swatches.

Maybelline Signature Scarlet (020) Color Elixir Lip Color

Maybelline Signature Scarlet (020) Color Elixir Lip Color

Maybelline Signature Scarlet (020) Color Elixir Lip Color

Maybelline Signature Scarlet (020) Color Elixir Lip Color

Maybelline Signature Scarlet (020) Color Elixir Lip Color

Maybelline Signature Scarlet (020) Color Elixir Lip Color

Maybelline Mauve Mystique (025) Color Elixir Lip Color

Maybelline Mauve Mystique (025) Color Elixir Lip Color

Maybelline Mauve Mystique (025) Color Elixir Lip Color

Maybelline Mauve Mystique (025) Color Elixir Lip Color

Maybelline Mauve Mystique (025) Color Elixir Lip Color

Maybelline Mauve Mystique (025) Color Elixir Lip Color

Maybelline Caviar Couture (050) Color Elixir Lip Color

Maybelline Caviar Couture (050) Color Elixir Lip Color

Maybelline Caviar Couture (050) Color Elixir Lip Color

Maybelline Caviar Couture (050) Color Elixir Lip Color

Maybelline Caviar Couture (050) Color Elixir Lip Color

Maybelline Caviar Couture (050) Color Elixir Lip Color