Maybelline Infra-Red ColorSensational Vivids Lip Color ($7.49 for 0.15 oz.) is an orange-toned red with a glossy, luminous finish. MAC Everyday Diva is lighter.MAC Ruffian Red has gold shimmer. MAC Red Racer is more neutral. MAC Must Be Red is less bright. MAC Cockney isn’t quite as opaque but is very close in color. Guerlain Genna is slightly more orange.  See comparison swatches.

It was rich in color with opaque color coverage. The consistency is lightly creamy with some slip, so it glided across lips easily and distribued even, opaque color well. Because of the creaminess, it leaves behind a slightly glossy finish.  Despite the slip, it still wears quite well, as Infra-Red lasted six hours on me and left behind a noticeable stain that lingered for another hour and a half.  I found the formula lightly hydrating during the time I wore it.  It has a lightly fruity scent but no discernible taste.

Maybelline Infra-Red ColorSensational Vivids Lip Color

Maybelline Infra-Red ColorSensational Vivids Lip Color

Maybelline Infra-Red ColorSensational Vivids Lip Color

Maybelline Infra-Red ColorSensational Vivids Lip Color

Maybelline Infra-Red ColorSensational Vivids Lip Color

Maybelline Infra-Red ColorSensational Vivids Lip Color