Marc Jacobs Irresistible (210) Shameless Bold Blush ($30.00 for 0.15 oz.) is a medium apricot orange with warm, tangerine undertones and a satin finish. NARS Soulshine #2 is warmer, more orange. Chanel Presage is richer, cream. NARS Gilda is slightly darker. Chanel Tweed Brun Rose is lighter. Chanel Frivole is matte, more intense. See comparison swatches.

The formula is supposed to “[bring] unprecedented vibrancy to your cheeks” with “pure, unadulterated color.” It will be available in nine shades when it launches on August 9th (midnight). Of all the products I’ve tried from the range, the blush was the one that was just so-so. The texture was somewhat dry and stiff, though it still managed to have decent to good color payoff.  It applied unevenly and took some buffing and eventually blending around the edges with additional foundation to soften the edges and make it look even. There was also a slight emphasis of pores.  I don’t think I’d go as far as call it “pure, unadulterated color.” It’s buildable, but it looks softer and more muted swatched than it does in the pan. It lasted well for seven hours and had showed signs of fading after eight hours of wear.  This is the only shade I’ve tried in the formula, so it may be the odd one out (or may be par for the course–time will tell!). The price point actually seemed quite reasonable and lower than one would expect, given the price points of other products in the range.

Marc Jacobs Irresistible (210) Shameless Bold Blush

Marc Jacobs Irresistible (210) Shameless Bold Blush

Marc Jacobs Irresistible (210) Shameless Bold Blush

Marc Jacobs Irresistible (210) Shameless Bold Blush

Marc Jacobs Irresistible (210) Shameless Bold Blush

Marc Jacobs Irresistible (210) Shameless Bold Blush

Marc Jacobs Irresistible (210) Shameless Bold Blush

Marc Jacobs Irresistible (210) Shameless Bold Blush