Marc Jacobs Beauty Night Fever & Hot Stuff (508) Air Blush ($42.00 for 0.28 oz.) is a medium-dark pink with subtle, warm undertones and a luminous sheen. The lighter shade is a light-medium pink with very subtle blue undertones, while the deeper shade was a rosy plum; each shade seemed similarly shimmery. Sephora Love Sick (22) (P, $14.00) is less shimmery, darker (95% similar). Clinique Rosy Pop (P, $21.00) is lighter (95% similar). Becca Hibiscus Bloom (DC, $34.00) is more shimmery, brighter (90% similar). MAC Subtle Breeze (LE, $29.00) is more shimmery (90% similar). Too Faced Your Love is King (P, $26.00) is less shimmery, darker (90% similar). Tarte Warmhearted (LE, $29.00) is darker (90% similar). theBalm Houndstooth (P, $22.00) is lighter (90% similar). Mented Cosmetics Pinky Promise (P, $22.00) is less shimmery, lighter, warmer (90% similar). Chanel Rose Initiale (P, $45.00) is less shimmery (90% similar). MAC Red Water Lily (LE, $40.00) is less shimmery, brighter (90% similar). By Terry Tan & Flash Cruise #1 (LE, ) is brighter (90% similar). Cle de Peau Pale Fig (P, $60.00) is less shimmery (95% similar). Tarte Fetching (LE, $29.00) is darker, more muted (90% similar). Cle de Peau Cranberry (P, $60.00) is less shimmery, warmer (90% similar). Tom Ford Beauty Bicoastal (Bottom) (LE, ) is more shimmery, darker (90% similar). Wet 'n' Wild Dare to Soar (LE, $4.99) is more shimmery, darker (85% similar). Estee Lauder Pink Ingenue (P, $34.00) is less shimmery, lighter, warmer (85% similar). Tom Ford Beauty Paradiso (LE, $68.00) is less shimmery (90% similar). Kevyn Aucoin Rose Cliff #3 (PiP, ) is lighter (85% similar). By Terry Savannah Love #3 (LE, ) is less shimmery, darker (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

According to the brand, Air Blush is supposed to offer buildable coverage with a “luminous finish” that wears for “24-hours.” Each shade consists of a lighter and deeper shade, designed to be used together (each section of product is quite narrow, so it’s not feasible to use a blush or highlighting brush to get a single color). In general, I found the lighter color to have more shimmer/luminosity and acted as the “highlighting” shade within the palette, even though some variations are such that both shades are more blush-like in color and depth. Please note: It’s pretty hard to test a cheek product for 24-hours, since inevitably, most of it will end up on my sheets if I go to sleep, and I can’t tell you if or when I’ve ever pulled an all-nighter on purpose. To that end, I am rating by considering how it looked and what (if any) break down of product occurred between 14 and 18 hours of wear and then extrapolating to determine a “final” wear-time.

Night Fever & Hot Stuff is the darkest/deepest shade in the range. It had more semi-opaque coverage, which was easily built-up to opaque coverage. I think the soft, smooth, and lightweight texture made it easy to diffuse and soften the color for sheerer coverage, if desired, as well, but it seemed to have more pigmentation from the get-go than other shades in the range, though all of them were buildable for me. As the color was blended on the skin, the finish became more and more luminous, which gave it a nice sheen but didn’t magnify pores or the skin’s natural texture on me. This shade seemed to be the best-wearing, as I really couldn’t even detect any changes after 18 hours of wear, though I certainly tried to nitpick and find even the barest hint of fading throughout the day!

Worth noting, during July, 25% of sales of Air Blush will be donated to amfAR when purchased through Marc Jacobs Beauty. (I wouldn’t use it as an excuse to purchase something you’re not interested in but would consider purchasing directly vs. through another retailer if you were planning to buy. I have ordered direct from MJB a few times, and they have always packed well and shipped efficiently–no complaints!)

Marc Jacobs Beauty Night Fever & Hot Stuff (508) Air Blush

Marc Jacobs Beauty Night Fever & Hot Stuff (508) Air Blush

Marc Jacobs Beauty Night Fever & Hot Stuff (508) Air Blush

Marc Jacobs Beauty Night Fever & Hot Stuff (508) Air Blush

Marc Jacobs Beauty Night Fever & Hot Stuff (508) Air Blush

Marc Jacobs Beauty Night Fever & Hot Stuff (508) Air Blush

Marc Jacobs Beauty Night Fever & Hot Stuff (508) Air Blush

Marc Jacobs Beauty Night Fever & Hot Stuff (508) Air Blush