Marc Jacobs Beauty Kink & Kisses (504) Air Blush ($42.00 for 0.28 oz.) is soft, medium pink-coral with warm undertones and a luminous finish. It is comprised of a shimmery, very light, rose pink and a medium-dark pink-coral with a more satiny sheen.Kevyn Aucoin Rose Cliff #2 (PiP, ) is less shimmery (95% similar). NARS Day Dream (LE, $30.00) is warmer (95% similar). NARS Fervor (Left) (PiP, ) is more shimmery, lighter (90% similar). ColourPop On the Horizon (LE, $12.00) is more shimmery (90% similar). Make Up For Ever B210 (P, $23.00) is cooler (90% similar). ColourPop Flower Tender (LE, $12.00) is less shimmery (90% similar). Charlotte Tilbury Pillow Talk Fair-Medium #1 (PiP, ) is less shimmery, warmer (90% similar). Too Faced Love Hangover (P, $26.00) is darker (90% similar). Patrick Ta She's Passionate (P, $32.00) is less shimmery, darker, warmer (90% similar). Wet 'n' Wild Pearlescent Pink (P, $2.99) is more shimmery, warmer (90% similar). ColourPop Holiday (P, $8.00) is less shimmery, lighter (90% similar). Dior Rose Frisson (353) (LE, $48.00) is lighter, cooler (90% similar). Charlotte Tilbury Pretty (LE, ) is lighter (90% similar). NARS Divine (LE, $30.00) is more muted (90% similar). Essence Cool Coral (P, $5.99) is lighter (90% similar). Chanel Rose Bronze (02) (P, $45.00) is less shimmery, lighter, warmer (90% similar). Charlotte Tilbury Seductive Beauty (Cheek Pop) (LE, $40.00) is darker, warmer (95% similar). Cover FX Pink Dahlia (Right) (PiP, ) is lighter (90% similar). Essence Shimmery Rose (P, $5.99) is lighter (90% similar). Tom Ford Beauty Frantic Pink (Discontinued) (DC, $60.00)(95% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

According to the brand, Air Blush is supposed to offer buildable coverage with a “luminous finish” that wears for “24-hours.” Each shade consists of a lighter and deeper shade, designed to be used together (each section of product is quite narrow, so it’s not feasible to use a blush or highlighting brush to get a single color). In general, I found the lighter color to have more shimmer/luminosity and acted as the “highlighting” shade within the palette, even though some variations are such that both shades are more blush-like in color and depth. Please note: It’s pretty hard to test a cheek product for 24-hours, since inevitably, most of it will end up on my sheets if I go to sleep, and I can’t tell you if or when I’ve ever pulled an all-nighter on purpose. To that end, I am rating by considering how it looked and what (if any) break down of product occurred between 14 and 18 hours of wear and then extrapolating to determine a “final” wear-time.

Kink & Kisses had semi-opaque color payoff that was buildable to opaque coverage or easily applied with a light-to-medium hand for sheerer coverage. The consistency was very soft, smooth, and silky on the skin, while the blush blended out with little effort. It had a soft sheen that gave my skin a natural glow, but it didn’t emphasize my skin’s natural texture or read as shimmery. This shade was still going exceptionally strong after 18 hours of wear (as long as I could wear it before needing to sleep!).

Worth noting, during July, 25% of sales of Air Blush will be donated to amfAR when purchased through Marc Jacobs Beauty. (I wouldn’t use it as an excuse to purchase something you’re not interested in but would consider purchasing directly vs. through another retailer if you were planning to buy. I have ordered direct from MJB a few times, and they have always packed well and shipped efficiently–no complaints!)

Marc Jacobs Beauty Kink & Kisses (504) Air Blush

Marc Jacobs Beauty Kink & Kisses (504) Air Blush

Marc Jacobs Beauty Kink & Kisses (504) Air Blush

Marc Jacobs Beauty Kink & Kisses (504) Air Blush

Marc Jacobs Beauty Kink & Kisses (504) Air Blush

Marc Jacobs Beauty Kink & Kisses (504) Air Blush

Marc Jacobs Beauty Kink & Kisses (504) Air Blush

Marc Jacobs Beauty Kink & Kisses (504) Air Blush