Marc Jacobs Beauty Flesh & Fantasy (506) Air Blush ($42.00 for 0.28 oz.) is muted, medium peach with hints of brown and warmer undertones paired with a soft sheen. The lighter shade is more of a light, golden beige with a shimmery sheen, while the deeper shade is a muted, dark peach-brown with a satin finish. Zoeva Shy Beauty (P, $11.80) is less shimmery (95% similar). Tarte Trustworthy (LE, $29.00) is lighter (90% similar). Benefit Sugarbomb (2020) (P, $17.00) is lighter, cooler (90% similar). Wet 'n' Wild Rose Champagne (P, $2.99) is more shimmery, warmer (90% similar). MAC Valiant (LE, $22.00) is lighter, glossier (90% similar). Chanel Tweed Beige (140) (P, $45.00) is more shimmery, lighter, warmer (85% similar). Clinique Nude Pop (P, $21.00) is more shimmery, warmer (90% similar). NARS Sexual Content (Left) (LE, ) is more muted (85% similar). Laura Geller Cantaloupe (P, $26.00) is lighter, brighter (85% similar). Marc Jacobs Beauty Shameless (220) (P, $30.00) is less shimmery, darker (85% similar). Ciate Summer Love (P, $26.00) is more shimmery, lighter (85% similar). NYX Soft Spoken (P, $6.50) is lighter (85% similar). Hourglass Dim Infusion (P, $40.00) is less shimmery, darker, warmer (85% similar). ColourPop Jolly (LE, $8.00) is less shimmery, lighter, warmer (80% similar). MAC Amber Glow (LE, $29.00) is more shimmery, lighter (80% similar). Chanel Espiegle (DC, $45.00) is darker, brighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.

According to the brand, Air Blush is supposed to offer buildable coverage with a “luminous finish” that wears for “24-hours.” Each shade consists of a lighter and deeper shade, designed to be used together (each section of product is quite narrow, so it’s not feasible to use a blush or highlighting brush to get a single color). In general, I found the lighter color to have more shimmer/luminosity and acted as the “highlighting” shade within the palette, even though some variations are such that both shades are more blush-like in color and depth. Please note: It’s pretty hard to test a cheek product for 24-hours, since inevitably, most of it will end up on my sheets if I go to sleep, and I can’t tell you if or when I’ve ever pulled an all-nighter on purpose. To that end, I am rating by considering how it looked and what (if any) break down of product occurred between 14 and 18 hours of wear and then extrapolating to determine a “final” wear-time.

Flesh & Fantasy is the lightest/most muted shade in the range. It had medium coverage, which could be built-up to opaque coverage in two to three layers. The texture was soft, smooth, and a little dusty when I worked with it, but luckily, this did not translate on the skin. It still applied well, blended out easily, and produced a natural sheen that added luminosity but did not emphasize pores or look metallic on my skin. On me, it was still looking very much intact even after 18 hours of wear.

Worth noting, during July, 25% of sales of Air Blush will be donated to amfAR when purchased through Marc Jacobs Beauty. (I wouldn’t use it as an excuse to purchase something you’re not interested in but would consider purchasing directly vs. through another retailer if you were planning to buy. I have ordered direct from MJB a few times, and they have always packed well and shipped efficiently–no complaints!)

Marc Jacobs Beauty Flesh & Fantasy (506) Air Blush

Marc Jacobs Beauty Flesh & Fantasy (506) Air Blush

Marc Jacobs Beauty Flesh & Fantasy (506) Air Blush

Marc Jacobs Beauty Flesh & Fantasy (506) Air Blush

Marc Jacobs Beauty Flesh & Fantasy (506) Air Blush

Marc Jacobs Beauty Flesh & Fantasy (506) Air Blush

Marc Jacobs Beauty Flesh & Fantasy (506) Air Blush

Marc Jacobs Beauty Flesh & Fantasy (506) Air Blush