Makeup Geek Cherish Blush ($10.00 for 0.15 oz.) is a soft, light-medium rosy pink with strong, warm undertones and a matte finish. LORAC Prism (P, $23.00) is less shimmery (95% similar). Catrice I Am Nuts About You (P, $5.99) is lighter (95% similar). Tarte Trustworthy (LE, $29.00) is more shimmery (95% similar). Make Up For Ever S300 (P, $23.00) is lighter, brighter (90% similar). Benefit Sunny (P, $29.00) is warmer (90% similar). Zoeva Shy Beauty (P, $11.80) is lighter (90% similar). Estee Lauder Lover's Blush (P, $34.00) is more shimmery, darker (90% similar). Smashbox Petunia (LE, ) is lighter, warmer (90% similar). Tarte Unleashed (LE, $29.00) is warmer (90% similar). bareMinerals The Spring Fling (LE, $22.00) is lighter, warmer (85% similar). Tarte Breathless (LE, $29.00) is warmer (85% similar). MAC Shy One (LE, $24.00) is less shimmery, darker, warmer (85% similar). ColourPop Frisky Business (LE, $12.00) is lighter, warmer (85% similar). MAC Simply Bliss (LE, $24.00) is warmer (85% similar). bareMinerals The Summer Fling (LE, $22.00) is warmer (85% similar). Physicians Formula Vintage Rouge (P, $12.99) is lighter, brighter, warmer (85% similar). bareMinerals Inner Beauty (LE, ) is lighter (85% similar). NARS Buzzed (LE, $30.00) is brighter, warmer (85% similar). MAC Spellbinder (LE, $24.00) is more shimmery, brighter (85% similar). NARS Sex Appeal (PiP, $30.00) is lighter, warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

The formula is supposed to be pigmented, long-wearing, and blendable (for more on how it compares to the previous formula, check out this post). It had semi-sheer, buildable coverage–to about medium–that was blendable and easy to apply to the skin. It just barely shows up on me, and I’m around light-medium to medium in skin tone, so my guess is this will be more suitable for fairer complexions overall. The texture felt incredibly finely-milled, but it could have been less powdery. It wore well for seven and a half hours on me before fading was noticeable.

See more photos & swatches!

Makeup Geek Cherish Blush

Makeup Geek Cherish Blush

Makeup Geek Cherish Blush

Makeup Geek Cherish Blush

Makeup Geek Cherish Blush