Make Up For Ever Launches Aqua Shadow

Simplify your make up routine with an eye-catching new collection of smudge-proof color that stays put no matter where the day, or night, may take you. The latest addition to MAKE UP FOR EVER’S coveted Aqua family, new Aqua Shadow is a range of long-lasting, easy-to-use eye shadow pencils created for make up pros and novices alike.

Aqua Shadow was in high demand backstage at Mercedes-Benz Fashion Week Swim in summer 2011, where artists had only minutes to create runway ready make up looks that wouldn’t crease or smudge under hot lights and humidity. Aqua Shadow was created for make up artists working in extreme environments as well as women wanting high performance make up they can wear every day, making it a must-have for all, whether backstage, on-stage or in real life.

Formulated with silica powder, Aqua Shadow’s creamy texture glides on smoothly and blends easily, providing immediate color payoff and an event result. A combination of waxes, oils and polymers create a flexible film that locks water out to guarantee long lasting, smudge-proof and crease-proof color.

Aqua Shadow is available in 12 hues from neutral to smoky with matte or pearly finishes. Swipe your favorite color across your lid for a quick and easy look, or create a multicolored effect by layering on additional shades. Apply Aqua Shadow directly to the upper or lower lid and blend with the fingertips or a brush. Allow the product to set for five seconds before blinking. Aqua Shadow is compact and portable, making it great for on-the-go application.

• 0E Matte black
• 2E Matte brown
• 4E Matte taupe grey
• 6E Matte navy blue
• 8E Matte green
• 20E Pearly taupe
• 22E Pearly coper
• 24E Pearly pink
• 26E Pearly peach
• 28E Pearly beige
• 30E Pearly pink beige
• 32E Pearly white

availability: Now @ Sephora, $20 each