International icon Rosalía stars as the new face of M∙A∙C VIVA GLAM – debuting an all-new, limited-edition shade to celebrate 26 years of giving back 100%. See how VG26 looks on you – before it makes it’s global debut – with our new virtual try-on. Or pre-order this fiery red favourite of our newest M·A·Ctivist now. It’s a guaranteed sellout!

When you buy any VIVA GLAM Lipstick, you’re donating 100% of the selling price to local organizations supporting women and girls, the LGBTQIA+ community and people living with or affected by HIV/AIDS.