MAC Pure Heroine Lipstick ($16.00 for 0.10 oz.) is described as a “deep plum [with an Amplified finish].” It’s a slightly muted, purple-plum with subtle warm undertones and a glossy sheen. MAC Punk Couture (LE, $16.00) is darker, cooler-toned. MAC Potent Fig (LE, $16.00) is darker, cooler-toned. MAC Violetta (P, $16.00) is shimmery, brighter. MAC Strong Woman (LE, $16.00) is slightly more muted, more matte. MAC Heroine (P, $16.00) is brighter, lighter, less glossy. See comparison swatches / view dupes.

It’s a limited edition shade that will be available online in North America on June 5th (select stores will also have it), and later in July for international locations. For those that feared it was going to be too similar to MAC Heroine, it’s not; and those who thought it might be like MAC Punk Couture, it’s not. It’s almost a mix of the two, with the warmer, pinky-plum undertones of Heroine with more of the depth and darkness of Punk Couture. The lipstick had more slip than I’d expect from an Amplified finish, and the coverage was mostly opaque but had some translucency. The finish was rather glossy, and the color seemed to pull into lip lines and did not apply as evenly as I would have liked. The color lasted for about four hours, and I did have a little feathering outside of my upper lip towards the end. It does leave behind a slight stain as well.

P.S. — Please keep comments focused on the lipstick — condescending remarks about the collaborator, their fans, etc. will not be tolerated.

See more photos & swatches!

MAC Pure Heroine Lipstick

MAC Pure Heroine Lipstick

MAC Pure Heroine Lipstick

MAC Pure Heroine Lipstick

MAC Pure Heroine Lipstick

MAC Pure Heroine Lipstick

MAC Lipsticks: Heroine, Pure Heroine, Punk Couture, Cyber, Smoked Purple, Instigator

MAC Pure Heroine vs. Heroine Lipstick