MAC Prime Focus Collection for Fall 2011

Launch Date: August 18th, 2011 (North America), September 2011 (International)

The latest addition to our successful Prep + Prime family is a new patented formula that promotes natural lash growth for longer, thicker, stronger looking lashes, with dramatic results visible in eight weeks when used twice daily. Designed to enhance over time, this breakthrough patent-pending treatment delivers a measurable, visible difference. Apply a thin line of serum on clean, dry skin to the base of the upper and lower lashes, morning and evening, and watch what happens. From this day forward, there’s no looking back!

We’ve become THE high-performance Prep + Prime player backstage at Fashion Week. To keep up with the demand to achieve an even more awe-inspiring level of Artistry, M·A·C puts the latest must-haves right in the Pros’ hands again this season by taking Prep + Prime Fortified Skin Enhancer SPF 35 global. This major multi-tasker functions as colour-corrector, face primer, and UV protector with light hydrating properties all-in-one. Day or night, runway or real time, these Primers are the start-to-finish every girl needs to get where she’s going in record time, ultimate chic! These are fast times. But innovation never idles; so we’re introducing NEW  Prep + Prime Transparent Finishing Powder/Pressed to glide on skin after for an undetectable and smooth, silky-soft, colourless aura, in the form of a compact cache to freshen up on-the-go. We’re running with it. Day or night, runway or real time, these Primers are the start-to-finish every girl needs to get where she’s going in record time, ultimate chic! These are fast times. We’re running with it.

Prep + Prime Fortified Skin Enhancer SPF 35 ($30.00 U.S. / $36.50 CDN) (Permanent)

• Adjust Light, neutral peach
• Illuminate Pale lavender
• Neutralize Pale yellow
• Recharge Bronzy orange

Prep + Prime Transparent Finishing Powder/Pressed ($23.00 U.S. / $27.50 CDN) (Permanent)

Prep + Prime Transparent Finishing Powder ($23.00 U.S. / $27.50 CDN) (Permanent, Existing)

See more photos!