Love Me Lipstick, $19.00 (Permanent)

The launch of Love Me Lipstick is supported by six sensational, powerfully expressive individuals who embody the self-empowerment, joy and zest for life that M·A·C celebrates with this collection. By sharing their most unexpected and intriguing self-love stories in the campaign, these ambassadors will spread the Love Me message to their followers, throughout the M·A·C makeup lovers’ universe and far beyond.

• AMBER WAGNER @jstlbby (2.1 million followers) California body-positive Insta-influencer and founder of her own Just Livin’ Baby clothing line, Wagner is known for her dazzling, ultra-long fingernails and impassioned, motivating messages of empowerment.
• HARPER WATTERS @theharperwatters (156K followers) A soloist dancer for the Houston Ballet, Wagner’s addictive YouTube channel – featuring videos in which he does ballet in stilettos – has made him a role model for authentic self-expression.
• MAXINE ASHLEY @maxineashley (52K followers) A Puerto-Rican, Bronx-based, genre-bending artist signed to Pharrell’s label, Ashley writes her own music and directs her own videos.
• RINA SAWAYAMA @rinasonline (110K followers) Sawayama is a critically acclaimed Japanese-British pop singer, songwriter and model.
• FRANCES O’SULLIVAN @beautyspock (344K followers) A beauty influencer and transformation artist, O’Sullivan has been called a “millennial Cindy Sherman.”
• HALIMA @halima (923K followers) Halima, who first shot to fame as the first model to wear a hijab in the Miss Minnesota USA pageant, has appeared on the covers of Allure and British Vogue. She recently became the first model to appear in a burkini in the Sports Illustrated Swimsuit Issue.

The shades:

• Vanity Bonfire Vibrant hot pink
• French Silk Light pinky nude
• Daddy’s Girl Soft, light pink
• Tres Blase Light peachy beige
• Under the Covers Dusty rose pink
• As If I Care Deep mauvey pink
• DGAF Chocolate
• Coffee & Cigs Greyish brown
• My Little Secret Bright pink coral
• You’re So Vain Fuchsia pink
• Nine Lives Deep magenta
• Shamelessly Vain Bright orange
• Give Me Fever Vivid true red
• Joie de Vivre Deep plum
• E for Effortless Burnt deep red
• Maison Rouge Burgundy red
• Laissez-Faire Muted greyish pink
• Pure Nonchalance Lavender
• Mon Coeur Deep rosy pink
• Hey, Frenchie! Deep mauvey nude
• Bated Breath Warm pinky brown
• Killing Me Softly Mauvey plum
• La Femme Deep eggplant purple
• Let Them Eat Cake! Electric lavender