MAC Kinky Lipstick ($16.00 for 0.10 oz.) is described as a “vivid neutral-red matte.” It’s a medium-dark, subtly cool-toned red with a matte finish. Tom Ford Beauty Ruby Rush (07) (P, $50.00) is slightly cooler-toned. NARS Deadly Catch (LE, $26.00) is darker. Kat Von D Hexagram (P, $21.00) is cooler-toned. MAC Ruby (LE, $16.00) is brighter. MAC RiRi Woo (LE, $16.00) is cooler-toned. MAC Ruffian Red (LE, $16.00) is less matte. MAC Ruby Woo (P, $16.00) is cooler-toned. MAC Ronnie Red (LE, $16.00) is cooler-toned. MAC MAC Red (P, $16.00) is slightly cooler-toned. Make Up For Ever #43 (P, $19.00) is similar. See comparison swatches / view dupes.

MAC has released a lot of matte reds in the past couple of years (and they have some classics in their permanent range), so this just doesn’t seem particularly different from those past releases. It is lightly creamy, applies without dragging, and is intensely pigmented. The wear tops in at six and a half hours with plenty of color still going. It works well with the coordinating gloss in the small release, and if you’re in the market for a long-wearing, non-drying (though not hydrating!) red, it might do the trick.

MAC Kinky Lipstick

MAC Kinky Lipstick

MAC Kinky Lipstick

MAC Kinky Lipstick

MAC Kinky Lipstick

MAC Kinky Lipstick

MAC Kinky Lipglass over Kinky Lipstick

MAC Kinky Lipglass over Kinky Lipstick

MAC Kinky Lipglass over Kinky Lipstick