MAC Heroine Eyeshadow ($15.00 for 0.05 oz.) is described as a “bright cobalt blue [with a matte finish].” It’s a bluish-purple with cool undertones and a matte finish. Cinderella Fairy Godmother is several shades lighter. MAC Blue Orbit is more frosted. MAC Royale is deeper and darker. Urban Decay Blue Bus is pearly and purpler. NARS Self Portrait 1 #2 is somewhat similar in color. bareMinerals On the Rocks is bluer and iridescent. MAC Cobalt is brighter, slightly darker. Inglot #388 is darker.

It had so-so color payoff; it applied fairly evenly, but there was a general sheerness to the color that kept it from looking as rich applied as it did in the pan. The texture was soft, though, and it was easy to blend–and some of MAC’s recent matte eyeshadows have been more problematic in both payoff and texture. This one is somewhat buildable, and a good primer and/or white base both go a long way to improving the pigmentation, as both help the eyeshadow become more intense and to adhere better.  Without a primer, it had a tendency to look noticeably faded after six and a half hours, but over a primer, the wear was mostly intact after eight hours.

When MAC finally launched the eyeshadows on their website, this shade was quick to sell out, but Nordstrom has it on backorder and shipping on 5/4.

MAC Heroine Eyeshadow

MAC Heroine Eyeshadow

MAC Heroine Eyeshadow

MAC Heroine Eyeshadow

MAC Heroine Eyeshadow

MAC Heroine Eyeshadow