MAC Huggable Lipcolour ($20.00 for 0.11 oz.) is a formula that’s supposed to give you both shine and color and long-wear (“up to six hours”) that uses a “gel base” for a “feather-light finish giving immediate moisture.” The formula was released previously, and this time we’re seeing ten limited edition shades that will debut on May 7th online and May 14th in-stores; one shade (Fashion Force) is a repromote. It has a light-medium-weight feel with a little slip but it definitely clings (or hugs, if you like) to the lips in a way that isn’t uncomfortable but enables the color to last longer than more emollient formulas would. There’s a soft shine that starts to wear away after two to three hours, while the color itself wears from three to five hours, depending on the shade. If you’re familiar with MAC’s finishes, it’s like a cross between their Cremesheen finish and the Mineralize Rich lipsticks. I find the formula lightly hydrating over time, though they really need time to melt against the heat of the lips to feel good and glossy. When applying, I recommend letting the bullet rest against the lips for a few seconds prior to gliding it across, or else it will drag somewhat.

MAC Flaming Lips Huggable Lipcolour ($20.00 for 0.11 oz.) is described as a “deep creamy red.” It’s a muted, medium-dark red with warm, orange undertones and a soft shine with very, very fine shimmer. It had semi-opaque color payoff that applied fairly evenly. This shade wore well for five hours on me and was nicely hydrating over time. See comparison swatches / compare dupes side-by-side.

MAC I’m Game Huggable Lipcolour ($20.00 for 0.11 oz.) is described as a “creamy raspberry.” It’s a softened, medium-dark pink with subtle cool undertones and a soft shine. On me, it looks almost warm-toned, but it is slightly cool-toned. It had semi-opaque pigmentation that covered the lips evenly and was comfortable to wear. It wore well for four and a half hours on me. See comparison swatches / compare dupes side-by-side.

MAC Play It Soft Huggable Lipcolour ($20.00 for 0.11 oz.) is described as a “bright coral red.” It’s a medium, pink-coral with warm undertones and a light shine. It had semi-opaque pigmentation that applied evenly and didn’t look streaky. The formula really shined here, because that gel consistency kept it from bunching up like it might in a more emollient formula. It wore well for four and a half hours on me and was hydrating over time. See comparison swatches / compare dupes side-by-side.

MAC Flaming Lips Huggable Lipcolour

MAC Flaming Lips Huggable Lipcolour

MAC Flaming Lips Huggable Lipcolour

MAC Flaming Lips Huggable Lipcolour

MAC Flaming Lips Huggable Lipcolour

MAC Flaming Lips Huggable Lipcolour

MAC I’m Game Huggable Lipcolour

MAC I’m Game Huggable Lipcolour

MAC I’m Game Huggable Lipcolour

MAC I’m Game Huggable Lipcolour

MAC I’m Game Huggable Lipcolour

MAC I’m Game Huggable Lipcolour

MAC Play It Soft Huggable Lipcolour

MAC Play It Soft Huggable Lipcolour

MAC Play It Soft Huggable Lipcolour

MAC Play It Soft Huggable Lipcolour

MAC Play It Soft Huggable Lipcolour

MAC Play It Soft Huggable Lipcolour