MAC Doubles Donations on World AIDS Day

— M•A•C Cosmetics is going to make twice the impact this year on World AIDS Day. On Saturday, December 1 M•A•C Cosmetics will match all VIVA GLAM product sales on any of the MACcosmetics.com ecommerce sites for a double donation. Typically one VIVA GLAM purchase can buy five meals for a person living with HIV but with M•A•C Cosmetics’ donation match on World AIDS Day a VIVA GLAM lipstick purchased online can buy 10 meals.

“M•A•C’s commitment to the fight against HIV/AIDS occurs 365 days a year through the sales of our VIVA GLAM products, 100 percent of the sales price of VIVA GLAM products goes directly to the M•A•C AIDS Fund. This year on World AIDS Day, M•A•C is going to make an even bigger impact by matching all sales of VIVA GLAM products purchased on maccosmetics.com and giving twice the money to the M•A•C AIDS Fund,” says John Demsey, Chairman of the M•A•C AIDS Fund and Group President, The Estée Lauder Companies.

To- date the M•A•C AIDS Fund has raised more than $270 million dollars which have helped men, women and children globally living with HIV/AIDS.

Visit MACCosmetics.com to purchase VIVA GLAM products!  If you’ve been holding off on making a Viva Glam purchase, today’s a perfect time to do so, since MAC will double the donation.