MAC Divine Choice Mineralize Rich Lipstick ($22.00 for 0.14 oz.) is described as a “mid-tonal cool pink cream.” It’s a cool-toned, cotton candy pink with a luminous sheen. MAC Pink Nouveau is cooler-toned. Le Metier de Beaute Fiji is warmer. MAC Pink Popcorn is more lilac. MAC Naughty Saute is much cooler-toned (almost looks magenta in comparison).

This is a new (and permanent) formula that’s supposed to be hydrating, lightweight, non-sticky, “bright, long lasting colour in a single stroke,” all with a medium shine finish and buildable coverage (well, go figure on one stroke color and then buildable coverage). Divine Choice had mostly opaque color coverage, felt lightweight, and had good glide. I wouldn’t say it has a lot of slip, but there’s enough creaminess in the lipstick that it is easy to apply.  This was the first shade I wore for wear, and it lasted three and a half hours–about average.  I wore the formula across three shades yesterday, and it was lightly hydrating.  I did notice that very faint lines of demarcation can sometimes be seen if you press your lips together (which is something that can get noticeable with light, creamy colors).

The formula actually reminds me of a lot of the “luxe” lipsticks that have come out (Marcel Wanders, Gareth Pugh, etc.). These are even similar in size and price point. And on that note, this lipstick is 40% larger than the regular lipstick (0.14 oz. compared to 0.10 oz.), and the price increased by 46.7%. The packaging is different; it has a magnetic enclosure, so when you place the cap over the bullet, it will slip into place through the strength of the magnet. (Side note: the caps also pull together, if they’re loose!) Now, I also recognize and will point out that unless you finish your lipsticks, then bigger (and more expensive) doesn’t mean better.

I keep trying to think about how to compare it to other finishes in MAC’s range.  It doesn’t have that opaque creaminess that Satin and Amplified finishes tend to have, and it has more glide than Lustre and Cremesheen finishes do (and better color payoff with more even coverage).  A bit of a combination between Glaze and Amplified, I suppose; there’s a slight wetness that gives it the glide and creaminess without making it heavy or thicker.  It is vanilla-scented, as other MAC lipstick formulas are.

MAC Divine Choice Mineralize Rich Lipstick

MAC Divine Choice Mineralize Rich Lipstick

MAC Divine Choice Mineralize Rich Lipstick

MAC Divine Choice Mineralize Rich Lipstick

MAC Divine Choice Mineralize Rich Lipstick

MAC Divine Choice Mineralize Rich Lipstick

MAC Divine Choice Mineralize Rich Lipstick

MAC Divine Choice Mineralize Rich Lipstick

MAC Divine Choice Mineralize Rich Lipstick

MAC Divine Choice Mineralize Rich Lipstick

MAC Divine Choice Mineralize Rich Lipstick