MAC Crazed Imagination Blush (24.00 for 0.21 oz.) is described as a “muted plum with a hint of pink pearl [with a Frost finish].” It’s a muted, medium-dark plummy brown with subtle, warm undertones and a pearly shimmer-sheen finish. MAC Animal Instincts (LE, $21.00) is less shimmery, browner. MAC Lavish Living (LE, $27.00) is more shimmery. theBalm Cabana Boy (P, $21.00) is cooler-toned. NARS Oasis (P, $29.00) is warmer, redder. MAC Plum Foolery (P, $21.00) is lighter. MAC Stratus (LE, $27.00) is warmer, browner. Chanel Rose Temptation (LE, $45.00) is lighter, less shimmery. Chanel Plum Attraction (LE, $45.00) is less shimmery. bareMinerals The Indecent Proposal (P, $22.00) is less shimmery, warmer. See comparison swatches / view dupes.

I think this is the type of color that is very wearable across skin tones, and the finish is shimmery without emphasizing pores or skin imperfections, but the blush wasn’t without texture issues, so it may not be worth the trek and fight at MAC stores today (it launches at MAC stores only today). The texture was stiffer, a little dry. It seemed to get better after I rubbed away the top few layers, but it was still a little dry (but not as stiff) underneath. Applied, it sits well on the skin, blends fairly readily, and wears eight hours before fading slightly.

MAC Crazed Imagination Blush

MAC Crazed Imagination Blush

MAC Crazed Imagination Blush

MAC Crazed Imagination Blush

MAC Crazed Imagination Blush

MAC Crazed Imagination Blush