According to MAC Cosmetic’s website…

Colour plus texture for the lips. Stands out on the runway. Simmers on the street! What made MAC famous.

LIPSTICK FINISHES
AMPLIFIED CREME
Ultra-creamy. Quietly shiny. Colour-packed! Hi-res: hi-impact.

FROST
Excellent colour payoff with medium to high frosted shimmer-and-shine finish.

GLAZE
Low-colour impact with sheen-style finish. Glazes the lips, makes them shine!

LIP TREATMENT
Colour-free. Texture-free. Provides natural healthy-looking lips.

LUSTRE
Demi-sheer with wet-look lustre finish. Very slick. Makes lips look soft, smooth, ultra-moist.

MATTE
Pigment rich with intense colour pay-off. No-shine, all matte finish.

SATIN
Colour-rich. Soft satin, semi-matte finish. Conditions while adding intense colour.

SHEER
Colour-light with sheer, near-translucent, naturally-tinted finish.

In 1994, MAC introduced VIVA GLAM, an outspoken deep red that was universal in its appeal and its glamour. In 1997, a second lipstick was created VIVA GLAM II, a lightly pinked mauve. VIVA GLAM III, a foxy brown plum lipstick was launched in 2000. VIVA GLAM IV, a heartful rose charged with gold, was introduced in March 2002. In March 2004, Viva Glam V makes its debut, a clear, smooth, pure neutral pink with a delicious Lustre finish! VIVA GLAM VI, the newest member of the VIVA GLAM family, is a warm terracotta-plum with pearl finish. Wear it alone or finish it off with a coordinating coat of VIVA GLAM VI Lipglass. In the spirit of all Viva Glam, every cent raised goes to the MAC AIDS Fund to support the fight against HIV/AIDS.

Column 1: Burnin’, Wild ‘Bout You, Pomposity, Red No. 5, Viva Glam, Rockocco
Column 2: Girl About Town, Fashionably Fuchsia, Full Fuchsia, Fusion Pink, Rebel Rose, Show Orchid, Kissable, A Stroke of Lust, Strawberry Blonde, Cockatease, Sweetie, Florabundi, CB96, , Overrich, Curtsy, Tiger Tiger, Thrills, Mellow Flame, Mari-Sheeno, Up Note, Viva Glam VI, Velvet Teddy, Malt, Sparks Can Fly, Barely Lit, Cherish, Awaken, Style It Up, Brew, Politely Pink,

Column 1: Soft Lust, Violetta, Capricious, Fun Fun