L’Oreal Infallible Eye Shadow 24 Hour — New Shades for Summer 2012

Known for its long-wear color authority, L’Oréal Paris’ Infallible collection introduces Infallible Eye Shadow – the first 24-hour formula in the mass marketplace. Available in a range of 12 irresistible and wearable shades, Infallible Eye Shadow was purposefully formulated to be long-wearing and to not settle into eyelid creases and lines – two of the top concerns of eye shadow-wearers. Its revolutionary velvet-soft texture comes in a lightly pressed form. This luxurious shadow blends easily and provides a pop of luminous color with a smooth, even finish. From softly shimmering to intensely rich, eye shadow wearers can now experience the colors they crave with the long-wearing benefits they’ve been dreaming about. New shades will be available in July 2012 for $7.95 nationwide.

• Liquid Diamond Diamond
• Golden Emerald Green
• Endless Sea Blue
• Glistening Garnet Burgundy
• Bottomless Java Brown
• Smoldering Plum Plum purple